# Golden Millennial Pilsners Yuengling Golden Pilsner Offers a Reinvented, Refreshing Experience By Laura McQuarrie | Published 2019-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-pilsner References: [fabnews.live](https://fabnews.live/yuengling-releases-golden-pilsner-with-an-appeal-to-millennial-drinkers/) & [yuengling](https://www.yuengling.com/) While DG Yuengling & Son calls itself as America’s Oldest Brewery, it is introducing the Golden Pilsner as a creation from Yuengling's newest generation. According to Wendy Yuengling from the Yuengling family's sixth generation, "My sisters and I wanted to create a refreshing beer that fit our active lifestyles." Yuengling Golden Pilsner is said to be a modern interpretation of the [European pilsner-style beer](https://www.trendhunter.com/trends/years-pilsner), offering a [light, refreshing and sessionable](https://www.trendhunter.com/trends/three-floyds) product to 'Make Your Day Golden.' The bright Yuengling Golden Pilsner is the first new year-round product from the brand in 17 years and it is being introduced with a [Millennial-targeted campaign](https://www.trendhunter.com/trends/united-breweries) that's set during golden hour and shows plenty of carefree lifestyle shots at the beach, the pool, the rooftop and other settings that naturally tend to bring people together. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 1% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Beer Revival:** The introduction of Golden Pilsner showcases the growing trend of craft breweries reinventing traditional beer styles to cater to modern tastes and preferences. - **Millennial Marketing:** The Golden Pilsner's Millennial-targeted campaign highlights the increasing trend of brands tailoring their marketing strategies to appeal to the millennial demographic. - **Sessionable Beers:** The emergence of Golden Pilsner as a light and refreshing session beer demonstrates the rising demand for low-alcohol, easy-drinking options in the beer industry. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries have an opportunity to create their own interpretations of traditional beer styles, like the Golden Pilsner, to attract a wider customer base. - **Marketing and Advertising:** Marketing professionals can explore millennial-focused campaigns, similar to the one for Golden Pilsner, to effectively engage with the millennial consumer market. - **Alcoholic Beverage Manufacturing:** Alcoholic beverage manufacturers can capitalize on the demand for sessionable beers by developing and promoting their own light and refreshing offerings. ## Related on Trend Hunter - [Golden-Hued American Pilsners](https://www.trendhunter.com/trends/american-pilsner.md) - [Veteran-Supporting American Lagers](https://www.trendhunter.com/trends/american-lagers.md) - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Asian Restaurant Brand Pilsners](https://www.trendhunter.com/trends/hachi-5251-pilsner.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md)