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# Disney-Designed Homes
Walt Disney Announces Venture into Home Development Called Golden Oaks

By Allison Love | Published 2010-06-25 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-oaks
References: [luxist](http://www.luxist.com/2010/06/23/disney-announces-new-luxury-home-development/) & [disneygoldenoak.disney.go](http://disneygoldenoak.disney.go.com/)

The [Walt Disney Corporation](https://www.trendhunter.com/trends/disney-legacy-animated-film-collection) has just announced their forage into the world of designer luxury homes. The Wall Street Journal has reported that the cartoon conglomerate is opening up a neighborhood of luxury homes in Disney World called [Golden Oaks](https://www.trendhunter.com/trends/apple-watch-case1).

The neighborhood will feature 450 homes and a [Four Seasons](https://www.trendhunter.com/trends/four-seasons-resort-orlando) hotel. The houses will be priced between $1.5 and 8 million. Interested buyers can put down money on a house now, although the development may take around 10 years to complete. The Walt Disney Corporation is hoping that the Golden Oaks venture will boost the Florida housing market.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 90% | Activity: 62% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Luxury Home Living:** Opportunity for home developers to collaborate with luxury brands and design firms to create themed luxury homes.
- **Entertainment-themed Neighborhoods:** Opportunity for real estate developers to create neighborhoods themed after popular entertainment franchises and attract fans as home buyers and renters.
- **Mixed-use Resorts:** Opportunity for developers to combine luxury residential living with resort-style amenities to create year-round destination communities.

### Who This Affects Most

- **Real Estate:** Real estate developers have an opportunity to cater to upscale demand by collaborating with luxury brands and entertainment firms to create unique housing options.
- **Hospitality:** Hospitality groups and hotel chains can partner with residential developers to create mixed-use resorts and urban destinations featuring luxury residences and world-class amenities.
- **Entertainment:** Entertainment companies can expand their brands into the housing market by creating themed neighborhoods and luxury home designs based on popular franchises.

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