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# Gold-Covered Veggie Nuggets
WTF!'s Edible Golden Nuggets Introduce a Willy Wonka-Inspired Contest

By Laura McQuarrie | Published 2020-08-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-nuggets
References: [vegnews](https://vegnews.com/2020/7/willy-wonka-style-vegan-golden-nugget-contest-launches-in-london) & [instagram](https://www.instagram.com/wtf.burger/)

Delivery-only vegan restaurant We’re The Future (WTF!) took inspiration from [Willy Wonka's](https://www.trendhunter.com/trends/blue-stripes-cacao) golden tickets for its newest contest, which involves Golden [Nuggets](https://www.trendhunter.com/trends/tyson-nuggets-of-love). The Willy Wonka-style contest in London gives customers the chance to win a year's supply of vegan nuggets when they order Golden Nuggets—which take the form of edible gold-covered vegan chicken nuggets—and post and appropriately tag the photo by sharing it on social media.

WTF!'s central mission is to surprise and delight people and as Head of Marketing Salih Sheikh says: “Simply put, we are here to blow your mind, and what can be more mind-blowing than opening your delivery to find edible, glowing Golden Nuggets shining and shimmering in your face?”

Image Credit: We’re The Future

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 5% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Edible Gold Trend:** The trend of edible gold-covered products presents opportunities for food companies to create unique, high-end products that appeal to luxury consumers.
- **Social Media Contests Trend:** The trend of social media contests offers opportunities for businesses to increase engagement and build brand awareness by incentivizing customers to share their experiences on social media.
- **Vegan Fast Food Trend:** The trend of vegan fast food presents opportunities for restaurants to cater to the growing demand for plant-based options and to offer creative, innovative menu items.

### Where This Applies

- **Food Industry:** The food industry can capitalize on the edible gold trend by incorporating it into high-end products and creative packaging, and by offering limited-time promotions and contests to drive consumer interest and engagement.
- **Social Media Industry:** The social media industry can benefit from the trend of social media contests by offering businesses tools and platforms to automate and streamline contest management, and by analyzing data to help companies optimize their campaigns.
- **Fast Food Industry:** The fast food industry can tap into the vegan fast food trend by developing and promoting plant-based menu items, partnering with vegan food companies, and creating distinctive branding and marketing campaigns to appeal to environmentally-conscious and health-conscious consumers.

## Related on Trend Hunter

- [Eco-Friendly Chicken Nuggets](https://www.trendhunter.com/trends/wild-nuggies.md)
- [Bite-Sized Chicken Sweepstakes](https://www.trendhunter.com/trends/gold-chicken-mcnuggets.md)
- [Onion-Topped Chicken Nuggets](https://www.trendhunter.com/trends/dirty-vegan-nuggets.md)
- [Meat-Free Dinosaur-Shaped Nuggets](https://www.trendhunter.com/trends/notchicken-dino-nuggets.md)
- [Vegan Fast-Food Nuggets](https://www.trendhunter.com/trends/vegan-chicken-nugget.md)
- [Film-Celebrating Plant-Based Nuggets](https://www.trendhunter.com/trends/frys-plantbased-nuggets.md)
- [Sci-Fi Plant-Based Nuggets](https://www.trendhunter.com/trends/chickn-nuggets.md)
- [Gold-Plated Carrots](https://www.trendhunter.com/trends/gold-carrot.md)
- [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md)