# Ready-to-Serve Margarita Cocktails Costco is Selling a Pre-Mixed 'Golden Margarita' This Summer By Katherine Pendrill | Published 2019-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-margarita References: [delish](https://www.delish.com/entertaining/a28228253/costco-kirkland-signature-golden-margarita-wine-cocktail/) [Costco](https://www.trendhunter.com/trends/rotisserie-chicken-enchilada) is making the process of hosting a summer party a little easier with its new [Golden Margarita](https://www.trendhunter.com/trends/golden-rule-spirits-cocktails) drinks. Not only is the fruity cocktail pre-mixed and ready to serve, but it also comes in an extra large size that's perfect for a crowd. Costco's new Golden Margarita is a pre-mixed cocktail sold under the chain's [Kirkland](https://www.trendhunter.com/trends/costco-2) brand. According to the bottle, the drink delivers "a refreshing taste of lime and orange in a well-balanced ready-to-serve margarita." The boozy drink is also made with 100 percent de agave wine, which makes it more of a wine cocktail than a true margarita. Sold in a 1.5 liter bottle for just $10, the affordable, ready-to-serve cocktail requires nothing but some ice, a savory salt rim, and a thirsty crowd to enjoy. Image Credit: *@costcodeals.* ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Pre-mixed Cocktails:** Opportunity to innovate pre-made alcoholic beverage options for convenience and affordability. - **Large-format Bottles:** Opportunity to expand packaged beverage offerings to larger sizes for party or event consumption. - **Wine Cocktails:** Opportunity to create new wine cocktail varieties to appeal to a wider audience and offer unique flavor profiles. ### Industries Being Reshaped - **Alcoholic Beverage:** The alcohol industry could explore expanding pre-made cocktail options, larger format bottles, and wine cocktail varieties. - **Retail:** Retailers could explore offering more affordable and convenient pre-made cocktail options for customers. - **Hospitality:** Hospitality businesses could explore incorporating ready-to-serve cocktails and wine cocktail varieties into their drink menus for events and parties. ## Related on Trend Hunter - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Ready-to-Pour Starry Margaritas](https://www.trendhunter.com/trends/astral-margarita.md) - [Ready-to-Enjoy Margarita Cocktails](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime.md) - [Dynamic RTD Margaritas](https://www.trendhunter.com/trends/agave-boom-margaritas.md) - [Summery Bottled Margaritas](https://www.trendhunter.com/trends/bottled-margaritas.md) - [Bar-Quality Canned Margaritas](https://www.trendhunter.com/trends/sierra-tequila-margaritas.md) - [Shaker-Free RTD Margaritas](https://www.trendhunter.com/trends/sunny-margarita.md) - [Fruit-Flavored Bottled Margaritas](https://www.trendhunter.com/trends/fruitflavored-botttled-margaritas.md) - [Ready-to-Pour Strawberry Margaritas](https://www.trendhunter.com/trends/altos-strawberry-margarita.md)