# Brooklyn-Inspired Golden Lagers This Pilsner is Designed For Carefree Summertime Sipping By Rahul Kalvapalle | Published 2022-07-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-lagers References: [brewbound](https://www.brewbound.com/news/brooklyn-brewery-launches-brooklyn-pilsner) & [brooklynbrewery](https://brooklynbrewery.com/brooklyn-beers/year-round/brooklyn-pilsner/v)  'Brooklyn Pilsner' is the name of a crisp and refreshing new golden lager that is well and truly inspired by the neighborhood in which its maker [Brooklyn Brewery](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco) is based. This particular pilsner takes the form of a golden lager akin to those that were wildly popular in the U.S. as well as Germany. Brewmaster Garrett Oliver describes the beer as "relatively light-bodied with floral hop aroma, a refreshing snap of bitterness and a quick clean finish." Sold in six-packs of 12-ounce cans, this golden lager offers subtle toasted tastes along with [hints of citrus](https://www.trendhunter.com/trends/citrus-sea-ipa). Whether being enjoyed at a neighborhood barbecue, at a park picnic, on the beach or in the solitude of home, the 'Brooklyn Pilsner' is a golden ale that aims to celebrate the best of Brooklyn in a flavor profile that is accessible to all and sundry regardless of their neighborhood affiliations. Image Credit: Brooklyn Brewery ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 13% | Activity: 21% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Golden Lager Trend:** Create new variations on the classic golden lager, experimenting with alternative brewing methods and flavors. - **Neighborhood-inspired Trend:** Create regional brews inspired by specific locations, drawing on local ingredients and incorporating relevant cultural elements. - **Summer Sipping Trend:** Develop light and refreshing beers that are perfect for summertime consumption, focusing on crispness, bitterness, and clean finishes. ### Industries Being Reshaped - **Beer Industry:** Breweries can capitalize on the growing popularity of craft beer by creating unique and experimental brews like the Brooklyn Pilsner. - **Hospitality Industry:** Bars and restaurants can incorporate neighborhood-inspired brews like the Brooklyn Pilsner into their menu offerings to entice customers with local flavors and culture. - **Cultural Tourism Industry:** Breweries can attract visitors to their location by promoting neighborhood-inspired brews that showcase the unique flavors and cultural elements of their region. ## Related on Trend Hunter - [Golden-Hued American Pilsners](https://www.trendhunter.com/trends/american-pilsner.md) - [Dry-Spiced Pilsner Beers](https://www.trendhunter.com/trends/pilsner-beers.md) - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Light-Bodied Blonde Ales](https://www.trendhunter.com/trends/lightbodied-blonde-ale.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Golden Hybrid Lagers](https://www.trendhunter.com/trends/josephsbrau-summer-brew.md) - [Crisp Italian-Style Pilsners](https://www.trendhunter.com/trends/italianstyle-pilsner.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md)