# Golden Imperfections 'Ornamented Life' Makes Chips Part Of Your Crockery Is By Cowbag | Published 2009-03-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/golden-imperfections-making-chips-part-of-your-crockery References: [cakeheadlovesevil](http://cakeheadlovesevil.wordpress.com/2009/03/28/guilding-imperfections/) Danish designer, Ornamented Life, has found a solution to all that beautiful, but cracked, [China you have](https://www.trendhunter.com/trends/freshservice-fresh-drink-service). Taking [chipped and cracked dinnerware](https://www.trendhunter.com/trends/tortugaware), this design team paints the chipped areas gold and turns the imperfection into a design feature. This is a super cool idea! I love it as I get really fed up when I chip plates or cups. Why is it always your favourite that gets damaged anyway? **Implications** - With many consumers within today's society still recovering from the recent economic downturn, it is often a challenge for consumers to market new products. Companies that are able to transform [old and useless items](https://www.trendhunter.com/trends/hmm-design) into functional and aesthetically pleasing ones will appeal to many consumers. For frugal consumers, the feeling that something is new is almost as good as the real feeling. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Activity: 24% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Transformative Upcycling:** Companies that can repurpose old and useless items into functional and aesthetically pleasing products will attract frugal consumers seeking new experiences. - **Imperfect Perfection:** Designers incorporating imperfections into their products and turning them into design features will appeal to consumers seeking unique and authentic items. - **Economic Recovery:** Amidst economic challenges, companies that offer innovative solutions to make the most out of existing resources will resonate with consumers. ### Who This Affects Most - **Home Decor:** The home decor industry can leverage transformative upcycling to create new products from old and damaged items, appealing to eco-conscious consumers. - **Tableware:** Tableware manufacturers can incorporate imperfect perfection into their designs, turning chipped and cracked dinnerware into unique and desirable pieces. - **Sustainable Fashion:** The fashion industry can embrace transformative upcycling techniques to repurpose damaged fabrics and create sustainable and one-of-a-kind garments. ## Related on Trend Hunter - [Kitchen-Focused Mending Kits](https://www.trendhunter.com/trends/poj-studio.md) - [Cookie-Inspired Vanilla Creme Tubes](https://www.trendhunter.com/trends/broken-cookies.md) - [Wabi-Sabi-Informed Green Glassware](https://www.trendhunter.com/trends/green-glassware.md) - [Pottery-Inspired Artful Notebooks](https://www.trendhunter.com/trends/kintsugi-art.md) - [Imperfect Timber Exhibits](https://www.trendhunter.com/trends/no1-common.md) - [Innovative Ceramic Tableware](https://www.trendhunter.com/trends/ceramic-tableware1.md) - [Japanese Art-Inspired Water Bottles](https://www.trendhunter.com/trends/kintsugi-collection.md) - [Patterned Cultural Crockery](https://www.trendhunter.com/trends/dishoom.md) - [Upcycled Object Exhibitions](https://www.trendhunter.com/trends/nendo-and-daniel-arsham.md)