# Photography Timing Apps This App for Photographers Sets an Alarm for the Golden Hour By Charlotte Joyce Kidd | Published 2015-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/golden-hour References: [itunes.apple](https://itunes.apple.com/us/app/rizon-your-golden-hour-companion/id989634415?mt=8) & [rizonapp.co](http://rizonapp.co/) Rizon is a [photography app](https://www.trendhunter.com/trends/the-leica-lux-app) that can identify and remind photo enthusiasts of the timing of the golden hour around the world. Sometimes called the magic hour in cinematography, the golden hour is the time -- beloved of photographers -- just after sunrise or before sunset. During the golden hour, light is softer and redder as compared to times when the sun is higher in the sky and casts a soft, ethereal light over photographers' and cinematographers' subjects. The Rizon app not only automatically calculates the timing of the golden hour based on the user's location but also sends the user a notification to remind them to get outside and photograph. This can be just the extra dose of motivation needed to go outside and capture those moments of glowing magic. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Mobile Photography:** Disruptive innovation opportunity: Develop an app with advanced editing tools specifically designed for mobile photography. - **Location-based Notifications:** Disruptive innovation opportunity: Create a platform that sends real-time notifications about optimal photography conditions based on the user's location. - **Photography Automation:** Disruptive innovation opportunity: Design an app that automatically adjusts camera settings based on the optimal lighting conditions for photography. ### Industries Being Reshaped - **App Development:** Disruptive innovation opportunity: Build a software development company specializing in creating photography-related apps. - **Photo Editing Software:** Disruptive innovation opportunity: Develop a revolutionary photo editing software that uses AI to enhance images captured during the golden hour. - **Camera and Photography Equipment:** Disruptive innovation opportunity: Invent a camera with built-in sensors that can detect and utilize the optimal lighting conditions for photography. ## Related on Trend Hunter - [Power-Unlocking Camera Apps](https://www.trendhunter.com/trends/photon-camera-app.md) - [Grid Photography Tools](https://www.trendhunter.com/trends/griddr.md) - [Time-Lapse Creation Tools](https://www.trendhunter.com/trends/photojourney.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md) - [Time-Lapse Content Apps](https://www.trendhunter.com/trends/timelapse-content.md) - [Mobile Lighting Apps](https://www.trendhunter.com/trends/screen-fill-light.md) - [Photo-Enhancing AI Tools](https://www.trendhunter.com/trends/photorater.md) - [Memory Tracking Apps](https://www.trendhunter.com/trends/thennow.md) - [Sunlight Tracking Apps](https://www.trendhunter.com/trends/sunseek.md)