# Ayurvedic Skincare Expansions Sahajan Debuts Golden Glow Eye Balm That Minimizes Dark Circles By Lima Kalim | Published 2024-06-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/golden-glow-eye-balm References: [ca.sahajan](http://ca.sahajan.com/)  [Sahajan](https://www.trendhunter.com/trends/eternal-glow-cream) debuts Golden Glow Eye Balm, a ghee-based eye balm that softens and minimizes dark circles. Sahajan's Eye Balm is one of the most notable offerings from [Canada's top Ayurvedic skincare brand](https://www.trendhunter.com/trends/ayurvedic-skincare-brand). It's a clinically proven [undereye treatment](https://www.trendhunter.com/trends/belif-eye-bomb-formula) that harnesses the brightening power of ghee. The balm has a rich, smooth texture that effortlessly melts into the skin, delivering visible and long-lasting results. In a six-week clinical study involving women aged 35 and over, 94% of the participants reported that the balm soothed their skin, 97% experienced less dryness, and 100% agreed that their under eyes felt softer. “Ghee is revered in Ayurveda, renowned for its versatility and efficacy – including its ability to naturally hydrate, soften and smooth the skin,” said Sahajan Founder & CEO Lisa Mattam. Image Credit: Sahajan ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 49% | Activity: 60% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Ghee-based Skincare Products:** Leveraging the natural hydrating and soothing properties of ghee, Ayurvedic skincare products are becoming increasingly popular. - **Ayurvedic Beauty Innovation:** Innovations in Ayurvedic beauty highlight the blend of traditional ingredients with modern skincare benefits. - **Clinically-proven Natural Treatments:** The rise of clinically-proven natural treatments demonstrates the effectiveness of traditional ingredients in modern skincare. ### Where This Applies - **Skincare:** The skincare industry is embracing natural ingredients that offer long-lasting benefits. - **Wellness:** Wellness sectors are incorporating Ayurvedic principles to promote holistic health through skincare. - **Natural Beauty:** Natural beauty industry focuses on products that utilize traditional ingredients for effective skin solutions. ## Related on Trend Hunter - [Lightweight Hydrating Skin Creams](https://www.trendhunter.com/trends/eternal-glow-cream.md) - [Clean Ayurvedic Skincare](https://www.trendhunter.com/trends/sahajan-1.md) - [Ghee-Based Healing Balms](https://www.trendhunter.com/trends/muscle-recovery-balm.md) - [Instantly Soothing Eye Balms](https://www.trendhunter.com/trends/cool-eyes-eye-balm.md) - [Mindful Skincare Balms](https://www.trendhunter.com/trends/1111-magic-balm.md) - [Ayurveda-Inspired Skincare Discovery Collections](https://www.trendhunter.com/trends/skincare-discovery-collection.md) - [Licorice-Infused Dark Eye Creams](https://www.trendhunter.com/trends/dark-circle-eye-cream.md) - [Antioxidant-Fueled Eye Patches](https://www.trendhunter.com/trends/chebula-multicorrective-eye-patches.md) - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md)