# Crunchy Dessert Popups Sydney's Golden Gaytime Popup Offers Artisanal Frozen Treats By Jana Pijak | Published 2017-01-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-gaytime References: [buro247.au](http://www.buro247.com.au/culture-lifestyle/food-and-drink/golden-gaytime-are-setting-up-a-limited-edition-po.html) & [streetsicecream.au](http://www.streetsicecream.com.au/Brand/Golden_Gaytime.aspx) Australia's [Golden Gaytime](https://www.trendhunter.com/trends/the-golden-flake-tavern) brand is a household name that recently promoted its new range of products with a dessert-themed popup. Offering a range of artisanal frozen treats, the activation was hosted at different Topshop and Topman locations across Sydney and Melbourne. Named '[Crumb Shed](https://www.trendhunter.com/trends/last-crumb-2),' the popup offered an artisanal ice cream selection with creations priced at $6 a piece. The flavors ranged from 'Unicorn Breath' -- a blend of vanilla breadcrumbs, strawberry candies and edible glitter flakes -- 'Chocapalooza,' a banana-infused treat as well as 'Crumb Choc Millionaire,' an unexpected treat with the addition of coconut and potato chip toppings. [Golden Chief's](https://www.trendhunter.com/trends/rice-krispies-treats-ice-cream) 'Salty Gaytime' and 'OG-G' flavors completed the tasty menu and gave those with a sweet tooth a chance to sample new Golden Gaytime products before they hit store shelves. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 36% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Frozen Treats:** Disruptive innovation opportunity: Create unique flavors and combinations of artisanal frozen treats to cater to the growing demand for premium desserts. - **Popup Activations:** Disruptive innovation opportunity: Develop interactive popup activations in collaboration with popular brands to create buzz and increase product visibility. - **Unconventional Toppings:** Disruptive innovation opportunity: Experiment with unconventional toppings like edible glitter flakes, potato chip toppings, and unique combinations to create distinctive dessert experiences. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative dessert concepts and flavors in the food and beverage industry to attract customers and differentiate from competitors. - **Retail:** Disruptive innovation opportunity: Partner with popular retail brands to host popup activations and engage with customers in unique and memorable ways. - **Hospitality:** Disruptive innovation opportunity: Collaborate with hotels, restaurants, and cafes to offer artisanal frozen treats with unconventional toppings as part of a premium dessert menu. ## Related on Trend Hunter - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Charitable Ice Cream Sandwiches](https://www.trendhunter.com/trends/my-caramel-romance.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Playful Dessert Collaborations](https://www.trendhunter.com/trends/godiva-x-labubu.md) - [Shortbread-Themed Holiday Pop-Ups](https://www.trendhunter.com/trends/shortbread-village-popup.md) - [Boozy Ice Cream Pop-Ups](https://www.trendhunter.com/trends/ice-cream-pop-up.md) - [Dessert-Inspired Ice Cream Bars](https://www.trendhunter.com/trends/dairy-ice-cream-bars.md) - [Collectible Treat Pop-Ups](https://www.trendhunter.com/trends/the-kind-frozen-bar.md)