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# Edible Gold Pizzas
The Golden Garlic Knots Pizza Celebrates the Anniversary of the Super Bowl

By Katherine Pendrill | Published 2016-02-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-garlic-knots-pizza
References: [brandeating](http://www.brandeating.com/2016/02/pizza-hut-thinks-few-lucky-fans-might-want-to-eat-a-gold-pizza.html) & [blog.pizzahut](http://blog.pizzahut.com/flavor-news/gold-pizza-reveal-win-a-golden-pizza-on-the-big-games-golden-anniversary/)

The new '[Golden Garlic](https://www.trendhunter.com/trends/old-golden-hen) Knots Pizza' from [Pizza Hut](https://www.trendhunter.com/trends/ultimate-hut-bundle) celebrates the 50th anniversary of the Super Bowl in style. While pizza is a staple dish for many football fans, this lavish new promotion gives consumers a way to take their Super Bowl party to the next level.

The Golden Garlic Knots Pizza is a limited-edition pizza available to a few lucky football fans. On the day of the Super Bowl, Pizza Hut will give away 50 golden pizzas along with a $100 Pizza Hut Gold Card. The pizza itself consists of golden version of the brand's original Stuffed Garlic Knots Pizza. However, the new version is topped with nearly $100 worth of edible 24-karat gold flecks.

Those who are interested in entering the contest will need to order a Stuffed Garlic Knots Pizza this Sunday in order to be eligible for the luxurious prize.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 48% | Activity: 43% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Edible Gold:** Incorporating edible gold into food and beverages to offer an exclusive and luxurious experience.
- **Limited-edition Promotions:** Creating buzz and excitement for products and services with exclusive, limited-time promotions or offers.
- **Contests and Giveaways:** Engaging customers and driving sales growth through interactive contests and giveaways.

### Who This Affects Most

- **Food and Beverage:** Incorporating high-value ingredients like edible gold into gourmet food and beverages to offer luxury experiences.
- **Marketing and Advertising:** Creating buzz and engaging consumers through exclusive promotions, contests, and giveaways to increase brand awareness and customer engagement.
- **Hospitality:** Offering exclusive promotions and limited-time offers to guests to enhance their experience and create buzz around a brand or establishment.

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