# Obscurely Isolated Fashion Campaigns The New GOLDEN Collection Was Photographed by Brook Hsieh By Riley von Niessen | Published 2017-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/golden-collection References: [fuckingyoung.es](http://fuckingyoung.es/golden-ss17-campaign/) & [instagram](https://www.instagram.com/golden_online/) Recently, the campaign for the Spring/Summer 2017 GOLDEN collection was launched, which features a myriad of dark images that showcase the apparel and accessories that comprise it. In order to draw attention to the label's name, a variety of the shots feature bands that include its motifs across them in an unconventional fashion, with model Amon Wong shown holding them like a game of cat's cradle gone wrong. In the same shot, Wong wears what looks to be plastic wrap around his jaw, and holds up chains along with the branded bands. In other shots, photographer Brook Hsieh captures him in splayed poses or with cartoon-like makeup on. The accessories that are included in the GOLDEN collection are showcased in similarly strange ways, with one shot showing a pair of phone cases in some sort of liquid cheese with a McDonald's cup nearby. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 54% | Activity: 9% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Fashion Campaigns:** Exploring unconventional ways of showcasing fashion apparel and accessories through dark and obscure imagery. - **Unconventional Model Poses:** Pushing boundaries by capturing models in splayed poses and with cartoon-like makeup. - **Unique Presentation of Accessories:** Showcasing accessories in strange and unexpected ways, such as in liquid cheese or with branded bands as part of the composition. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands and designers to create visually captivating and unconventional campaigns. - **Photography:** Opportunity for photographers to experiment with dark, obscure, and unconventional techniques to capture fashion campaigns. - **Accessories:** Opportunity for accessory brands to present their products in unique and attention-grabbing ways to stand out in the market. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)