# Golden Cold Brew Coffees Peet's Coffee is Serving Up a New Golden Cold Brew Oat Latte By Katherine Pendrill | Published 2023-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-cold-brew-oat-latte References: [prnewswire](https://www.prnewswire.com/news-releases/peets-coffee-kicks-off-2023-with-a-super-new-start-301711557.html) & [peets](https://www.peets.com/products/golden-cold-brew-oat-latte)  The Golden Latte is back at [Peet's Coffee](https://www.trendhunter.com/trends/peets-coffee-1) and this time around there's a new variety for fans to try: the [Golden Cold](https://www.trendhunter.com/trends/kids-buffet) Brew Oat Latte. For those unfamiliar with Peet's Golden Lattes, the drinks combine rich espresso with the warmth of ginger and turmeric. The brand's 2023 winter menu includes three different takes on the drink, including the classic Golden Caffe Latte, which combines streamed milk with espresso, turmeric, and honey and ginger flavors. On the other hand, the Golden Chai Latte combines Mighty Leaf Masala Chai with steamed milk and turmeric. Lastly, the brand-new Golden Cold Brew Oat Latte pairs rich and intense Baridi Cold Brew with oat milk, turmeric, and honey and ginger flavors over ice. Peet's 2023 winter menu is available now through March 21, 2023. Image Credit: Peet's Coffee ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 49% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Turmeric and Ginger Beverages:** There is an opportunity for businesses to create innovative, healthy and flavorful beverages made with turmeric and ginger - **Cold Brew and Oat Milk Beverages:** Businesses can capitalize on the increasing interest in non-dairy milk alternatives, such as oat milk, for their cold brew coffee creations - **Seasonal Menu Offerings:** Restaurants and cafes can enhance customer experiences and engage with seasonal enthusiasts by incorporating trendy flavors and ingredients into their limited-time menu options ### Sectors Adopting This - **Specialty Coffee Shops:** Craft specialty coffee shops could offer unique and healthy interpretations of classic coffee beverages like lattes, promoting a more indulgent and immersive coffee experience - **Quick-service Restaurants:** Fast, accessible and on-trend lattes made with turmeric, ginger and non-dairy milk could appeal to younger audiences and drive traffic to quick-service restaurants - **Functional Beverages Industry:** Functional beverage brands could expand their product lines by adding turmeric and ginger-infused drinks to cater to consumers' growing interest in natural remedies that provide added health benefits ## Related on Trend Hunter - [Warming Turmeric Lattes](https://www.trendhunter.com/trends/golden-caff-latte.md) - [Nourishing Winter QSR Menus](https://www.trendhunter.com/trends/peets-coffee-1.md) - [Jelly-Infused Cold Brews](https://www.trendhunter.com/trends/holiday-spice-cold-brew-oat-latte-with-brown-sugar-jelly.md) - [Artisan Autumnal Coffee Ranges](https://www.trendhunter.com/trends/peets-fall-menu.md) - [Churro-Inspired Beverages](https://www.trendhunter.com/trends/churroinspired-beverages.md) - [Fiery Fall Mocha Drinks](https://www.trendhunter.com/trends/fiery-mocha.md) - [Chilled Gingerbread Lattes](https://www.trendhunter.com/trends/cold-brew-gingerbread-oat-latte.md) - [Festive Jelly Lattes](https://www.trendhunter.com/trends/cold-brew-oat-latte.md) - [Holiday-Ready Beverage Menus](https://www.trendhunter.com/trends/creative-bar-menu.md)