# Golden Chocolate Bars The Hershey's Gold Bar is Released 100 Days Before the Winter Olympics By Ell Smith | Published 2017-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-chocolate-bar References: [adage](http://adage.com/article/cmo-strategy/hershey-hopes-strike-gold-hershey-bar-22-years/311110/) & [pennlive](http://www.pennlive.com/food/index.ssf/2017/11/hersheys_gold_olympics.html) After 18 months of development, [Hershey's](https://www.trendhunter.com/trends/chocolate-medals) will be releasing its golden chocolate bar -- the first new bar to be added to the brand's inventory in over 22 years. The bar, which boasts a luxurious colorway has made its debut at a variety of specialty events, such as New York's exclusive candy tasting conference, and Chicago's convenience store trade show, but the bar will make its official in-store debut on November 1st. The release date of the bar intentionally coincides with the winter Olympics, becoming available 100 days prior to the event. The rich treat features a [caramelized cream coating](https://www.trendhunter.com/trends/butterfinger-salted-caramel), and is stuffed with [pretzels and peanuts](https://www.trendhunter.com/trends/reeses-fast-break-bar), offering the consumer a unique flavor profile that differs from previous Hershey's experiences. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 40% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Luxurious Chocolate Bars:** There is an opportunity for companies to create high-end and indulgent chocolate bars with unique flavor profiles. - **Event-driven Product Launch:** Launching a product at a significant event can generate buzz and excitement, creating a sense of anticipation among consumers. - **Innovative Flavor Combinations:** Exploring unconventional flavor pairings in chocolate bars can attract adventurous consumers seeking new taste experiences. ### Where This Applies - **Confectionery:** The confectionery industry has an opportunity to develop new upscale chocolate bars to cater to the demand for luxurious and unique treats. - **Event Planning:** Event planning companies can offer specialized services to help businesses launch products at major events for maximum impact. - **Food and Beverage:** The food and beverage industry can experiment with unconventional flavor combinations to create innovative products that stand out in the market. ## Related on Trend Hunter - [Indulgent Sports-Focused Chocolate Medals](https://www.trendhunter.com/trends/chocolate-medals.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [Social Media-Inspired Chocolates](https://www.trendhunter.com/trends/hersheys-dubaiinspired-chocolate-bar.md) - [Holiday Chocolate Bar Collections](https://www.trendhunter.com/trends/hersheys-2022-holiday-lineup.md) - [Patriotic Popping Candy Bars](https://www.trendhunter.com/trends/popping-candy-bar.md) - [Gilded Confectionery Product Ranges](https://www.trendhunter.com/trends/nestl-the-golden-collection.md) - [Chocolate Bar Brand Doughnuts](https://www.trendhunter.com/trends/chocomania-collection.md) - [Rewarding Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-medals.md) - [Celebratory Feminist Candy Bars](https://www.trendhunter.com/trends/celebrate-she.md)