# Menu Fusion Chicken Sandwiches Golden Chick Launches 'The Big & Wicked Chicken Sandwich' By Kanesa D | Published 2023-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-chick-1 References: [qsrmagazine](https://www.qsrmagazine.com/news/golden-chick-unveils-big-wicked-chicken-sandwich) & [goldenchick](https://goldenchick.com/menus/)  Golden Chick is starting off the new year with a new menu item called ‘The Big & Wicked Chicken Sandwich.’ The sandwich will be available at 211 Golden Chick locations across Texas, Oklahoma, Louisiana, and Florida. A highly flavored chicken dish, ‘The Big & Wicked Chicken Sandwich’ blends ingredients from the brand's ‘Big & Golden Sandwich’ and ‘Wicked Wings’ for an all-new, innovative lunch option. It includes hand-breaded white meat chicken breast, Golden Chick’s spicy ‘Lotta Zing’ seasoning blend, a yeast roll, ‘Lotta Zing’ sauce, and five pickles. “Menu innovation sits at the forefront of our plans for 2023,” says Mark Parmerlee, president and chairman of Golden Chick. “The popularity and rave feedback that has surrounded previous creations like the Big & Golden and Nashville Hot gave us the inspiration to continue adapting and evolving our sandwich offerings. We’re excited to continue to introduce unique and memorable flavor combinations to customers that keep them excited about our brand and coming back for more.” Image Credit: Golden Chick ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 7% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor Fusion:** Creating new menu items that blend multiple menu items has the potential to create innovative and unique flavor experiences for customers. - **Bread and Sauce Innovation:** Innovating the bread and sauce of a sandwich provides opportunities to create new flavor combinations and stand out in a crowded market. - **Localized Menu Offerings:** Developing menu items that are unique to local regions can create excitement and customer loyalty as they cannot be found anywhere else. ### Sectors Adopting This - **Fast-food Restaurants:** Continuing to innovate on menu offerings provides a competitive advantage and attracts new and returning customers. - **Food and Beverage Manufacturing:** Developing sauces and breading mixes for restaurants to use in their menu items can drive revenue and provide opportunities for new flavor combinations. - **Foodservice Distributors:** Providing unique, locally-sourced ingredients to restaurants can help them create distinct menu offerings and differentiate themselves from competitors. ## Related on Trend Hunter - [Spicy Boneless Chicken Wings](https://www.trendhunter.com/trends/wicked-wings.md) - [Saucy Lunchtime Chicken Sandwiches](https://www.trendhunter.com/trends/golden-bbq-chicken-sandwich.md) - [Flavor-Diverse Chicken Sandwiches](https://www.trendhunter.com/trends/wingstop-chicken-sandwich.md) - [Spicy Adobo Chicken Sandwiches](https://www.trendhunter.com/trends/kickin-chipotle-chicken-sandwich.md) - [Supersized Fried Chicken Sandwiches](https://www.trendhunter.com/trends/big-cluckin-chicken-sandwich.md) - [Southern Fried Chicken Sandwiches](https://www.trendhunter.com/trends/chicken-waffles-sandwich.md) - [Premium QSR Cajun Sandwiches](https://www.trendhunter.com/trends/krispy-krunchy-chicken-1.md) - [Sauce-Smothered Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-chicken-sandwich.md) - [Extra Saucy Chicken Wings](https://www.trendhunter.com/trends/sauced-tossed-wings.md)