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# Warming Turmeric Lattes
Peet’s Coffee Will Be Serving Up a New Golden Caffè Latte This Winter

By Katherine Pendrill | Published 2023-12-22 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-caff-latte
References: [bakemag](https://www.bakemag.com/articles/18362-peets-coffee-launches-coffee-first-seasonal-menu)

![Warming Turmeric Lattes](https://cdn.trendhunterstatic.com/thumbs/521/golden-caff-latte.jpeg)

Peet’s Coffee is set to launch its new winter menu on January 3, 2024, and the star ingredient is the new Golden Caffè Latte.

Perfect for helping you chase the winter blues away, the Golden Caffè Latte combines Espresso Forté with perfectly steamed milk, a syrup with notes of honey, [warming turmeric, and spicy ginger](https://www.trendhunter.com/trends/good-for-the-body). But that's not the only exciting new offering to look forward to. Peet's winter menu will also include a classic Espresso, a [Traditional Cappuccino](https://www.trendhunter.com/trends/festive-specialty-coffee) featuring a refreshing dose of microfoam, a Caffè Macchiato topped with perfectly steamed milk and foam, and a Caffè Cortado, which consists of espresso cut with an equal amount of steamed milk. As for food, winter offerings include a Bacon, Spinach & Swiss Frittata and a new Egg White, Tomato & Feta Frittata.

Image Credit: Peet’s Coffee

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 7% | Activity: 15% | Freshness: 20%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Winter Menus:** The launch of Peet's new winter menu showcases warming turmeric lattes and classic espresso options.
- **Golden Caffè Latte:** Peet's star ingredient, the Golden Caffè Latte, combines turmeric, ginger, and honey-infused syrup for a warming and invigorating beverage.
- **Refreshing Espresso Variations:** Peet's winter menu also features a range of espresso variations, including a traditional cappuccino, a caffè macchiato, and a caffè cortado.

### Where This Applies

- **Coffee Shops:** Coffee shops can capitalize on the trend of warming turmeric lattes by incorporating similar beverages into their seasonal menus.
- **Café Food:** Cafés specializing in food can take advantage of the winter menu trend by creating savory options like bacon, spinach, and Swiss frittatas.
- **Beverage Manufacturing:** Beverage manufacturers can explore the opportunity to create and distribute their own turmeric-infused products in response to the growing popularity of the Golden Caffè Latte.

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