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# Moon-Inspired Golden Burgers
The New McDonald's Item Celebrates the Mid-Autumn Festival in Asia

By Kalin Ned | Published 2018-08-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-burger
References: [designtaxi](https://designtaxi.com/news/401222/McDonald-s-Launches-Gold-Hued-Burger-Inspired-By-The-Full-Moon/) & [mcdonalds.co.jp](http://www.mcdonalds.co.jp/campaign/tsukimi/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

Creatives in the culinary industry have been serving up authentic golden burgers that are offered to consumers at extremely luxe prices — Chef Diego Buik's $2300 gold leaf-topped creation, for example.

Fast food establishments like [McDonald's](https://www.trendhunter.com/trends/the-1955-burger) have been trying to make luxury accessible to everyone with affordable lavish experiences and lifetime fast food promotions. Dropping on September 29th in locations across Japan is [McDonald's new golden burger](https://www.trendhunter.com/trends/special-edition-gold-sauce) — an item that boasts "fluffy, butter-dipped buns" that sandwich a 100% beef patty, smoky bacon, cheddar, tomatoes and a sunny-side-up egg. Although the creation is not exactly golden, its gourmet applications are apparent. Dubbed the 'Gold Moon,' the offering is launched as a celebratory item that pays tribute to the upcoming [Mid-Autumn Festival](https://www.trendhunter.com/trends/krispy-kreme-sweet-tsukimi-full-moon).

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 54% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Affordable Luxury Experiences:** There is an opportunity for businesses to offer affordable and accessible luxurious experiences to consumers.
- **Gourmet Fast Food:** Fast food establishments can explore the creation of gourmet menu items to attract a wider range of customers.
- **Culinary Creativity in Fast Food:** Incorporating creative and innovative culinary offerings in the fast food industry can enhance customer experiences and engagement.

### Industries Being Reshaped

- **Culinary Industry:** The culinary industry can explore the creation of high-end and gourmet menu items to cater to a wider range of customers.
- **Fast Food Industry:** There is an opportunity for the fast food industry to provide affordable luxury experiences and unique menu items to appeal to a broader customer base.
- **Hospitality Industry:** The hospitality industry can incorporate innovative and creative culinary options in their offerings to enhance customer satisfaction and attract new guests.

## Related on Trend Hunter

- [Egg-Topped Moon Festival Burgers](https://www.trendhunter.com/trends/lotterria-tsukimi-burgers.md)
- [Autumnal Japanese QSR Menus](https://www.trendhunter.com/trends/mcdonalds-japan-tsukimi.md)
- [Moon Festival-Inspired Burgers](https://www.trendhunter.com/trends/mos-burger-2.md)
- [Mochi Rice Cake Burgers](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger.md)
- [Celestial Burger Lineups](https://www.trendhunter.com/trends/tsukimi-moon-viewing-burgers.md)
- [Regionally Inspired Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers.md)
- [Mythical Fast-Food Collabs](https://www.trendhunter.com/trends/black-myth-wukong-menu.md)
- [Soft-Boiled Egg Burgers](https://www.trendhunter.com/trends/wafu-hanjuku-tsukimi-zeppin-cheesenburger.md)
- [Juicy Retro-Inspired Burgers](https://www.trendhunter.com/trends/the-1955-burger.md)