# Non-Alcoholic Golden Beers Shiner Beer Launched the Shiner Rode0 Series and the Rode0 Golden Brew By Kalin Ned | Published 2024-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-brew References: [shiner](https://shiner.com/beer-detail/#golden-rodeo) & [brewbound](https://www.brewbound.com/news/shiner-beer-announces-new-entry-into-non-alcoholic-category-with-rode0-line/)  Shiner Beer, the independent family-owned brewery famous for Shiner Bock, announced its entry into the non-alcoholic market with the introduction of the Shiner Rode0 series, debuting with Rode0 Golden Brew. This marks a significant milestone for the brewery as the product is the brand's inaugural non-alcoholic release. The venture is informed by the increase of non-alcoholic beer sales in 2023—"over seventeen percent in Texas and 23% percent in the U.S. from the year prior." The Rode0 Golden Brew features an ABV of less than 0.5 percent. The beverage embodies a classic American lager with a light, refreshing character. Shiner Beer made a point to retain crisp and malty notes, pairing them with gentle hops. The Rode0 series is said to further expand in 2024, introducing additional non-alcoholic brews. Image Credit: Shiner Beer ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 14% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Non-alcoholic Beer Market Growth:** The increase in non-alcoholic beer sales in 2023 creates opportunities for breweries to enter the market and offer innovative beverage options. - **Expanding Non-alcoholic Offerings:** Shiner Beer's entry into the non-alcoholic market with the Rode0 series shows the trend of breweries expanding their product lines to include non-alcoholic options. - **Crafting Non-alcoholic Beer:** Breweries like Shiner Beer are focusing on creating high-quality non-alcoholic beers that retain the flavor and characteristics of traditional beers. ### Who This Affects Most - **Craft Beer Industry:** The craft beer industry can take advantage of the growing demand for non-alcoholic beer by developing and offering a diverse range of non-alcoholic brews. - **Beverage Manufacturing Industry:** The increase in popularity of non-alcoholic beer presents opportunities for beverage manufacturers to innovate and produce new and appealing non-alcoholic beverage options. - **Alcohol Industry:** The rise in non-alcoholic beer sales signals a potential disruptive opportunity for the alcohol industry to expand their offerings and capture new market segments. ## Related on Trend Hunter - [Non-Alcoholic Craft Beers](https://www.trendhunter.com/trends/shiner-bock.md) - [Refreshing Non-Alcoholic Beers](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer.md) - [Approachable Alcohol-Free Brews](https://www.trendhunter.com/trends/alcohol-free-brews.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md) - [Crisp Non-Alcoholic Brews](https://www.trendhunter.com/trends/non-alcoholic-brews.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Non-Alcoholic Beer Expansions](https://www.trendhunter.com/trends/eastern-market-brewing.md) - [Crisp Non-Alcoholic Lagers](https://www.trendhunter.com/trends/nonalcoholic-lagers.md) - [Flavorful Non-Alcoholic Beers](https://www.trendhunter.com/trends/favorful-nonalcoholic-beer.md)