# Fully-Glittered Faces ‘Golden Black' by Olya Yakovleva is All About Sparkle and Shine By Venessa Fisher | Published 2010-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/golden-black References: [behance.net](http://www.behance.net/Gallery/golden-black/455796) & [behance.net](http://www.behance.net/yakovleva) Ukrainian photographer Olya Yakovleva captures the beauty of a face full of makeup in her latest work 'Golden Black.' Focusing on [metallic lips and sparkly eye makeup](https://www.trendhunter.com/trends/fairy-1-day), the dreamy shoot picks up the light perfectly to make the model pop. Also specializing in photo manipulation and digital photography, Olya Yakovleva has a great eye for color and lighting. Using something as simple as [lipstick and eye shadow](https://www.trendhunter.com/trends/four-essential-sets), 'Golden Black' truly catches your eye. **Implications** - A large number of consumers within society today rely on various products to enhance or improve their appearance. Businesses that devote their efforts to creating [unique looks and styles](https://www.trendhunter.com/trends/glow-reimagined) through the use of different products will appeal to those consumers who are conscious of their image. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Metallic Makeup:** There is a growing trend of metallic makeup, especially on lips and eyes, which could lead to opportunities for innovative makeup products and techniques. - **Glitter and Shine:** The popularity of glitter and shine in makeup and fashion is on the rise, creating opportunities for innovative materials and designs. - **Unique Makeup Looks:** Consumers are increasingly interested in unique and personalized makeup looks, creating opportunities for creative and customizable makeup products and services. ### Who This Affects Most - **Cosmetics:** The cosmetics industry stands to benefit from the growing demand for metallic and glitter makeup and unique makeup looks. - **Fashion:** The fashion industry can incorporate the trend towards glitter and shine in their designs to cater to consumers' desire for uniqueness and attention-grabbing looks. - **Photography:** The photography industry can explore the trend towards glitter and shine in makeup and incorporate it into their photo shoots to create eye-catching images. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Glittery Powder Sprays](https://www.trendhunter.com/trends/starcrossed-dreams.md) - [Bedazzled High-End Makeup Lines](https://www.trendhunter.com/trends/holiday-2024-makeup.md) - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [GenAI Makeup Marketing](https://www.trendhunter.com/trends/makeup-marketing.md)