# Gold-Infused Beers Pang Pang's Golden Beer is Infused with Flakes of Real Gold By Laura McQuarrie | Published 2014-11-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/golden-beer References: [ambalaj.se](http://ambalaj.se/2014/11/24/beer-gold-leaf/) & [pangpangbrewery.se](http://pangpangbrewery.se/) Hearing that a brewery will be offering a "golden beer" doesn't seem like a big deal, especially if you assume that this refers to the amber color of the ale. But this is not true for Stockholm's Pang Pang brewery, launching a special beer for Christmas that is brewed with actual gold leaf flakes. Gold leaf can often be found in a number of liquids like olive oil or other spirits, but it's much less common to find in a drink like beer. The gold leaf flakes are added into the beer at the end of the process, turning the bottle into a snow globe of sorts with sparkling gold snowflakes inside. A fun detail about the beer is that it contains 7.9% alcohol, and gold is identified with the number 79 on the periodic table. Although you might think that a beer infused with gold flakes might be pretentious, the product is brought back to earth with branding that names the beverage 'Yellow Snow.' ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 43% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Gold-infused Beverages:** Incorporate gold flakes into various alcoholic and non-alcoholic beverages as a unique and luxurious selling point. - **Luxury Beverage Packaging:** Create premium and visually appealing packaging to complement high-end beverages infused with gold flakes. - **Premium Holiday Beverages:** Offer limited edition and high-end beverages during holiday seasons to attract consumers looking for a special and rare treat. ### Where This Applies - **Brewery:** Explore incorporating unique ingredients such as gold flakes to offer a special and luxurious beer experience. - **Alcoholic Beverage:** Introduce gold-infused liquor and wine to appeal to consumers looking for a unique and luxurious drinking experience. - **Luxury Packaging:** Offer premium packaging design and materials to complement high-end beverages infused with gold flakes. ## Related on Trend Hunter - [Golden-Hued American Pilsners](https://www.trendhunter.com/trends/american-pilsner.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Pineapple-Infused Kolsch Beers](https://www.trendhunter.com/trends/pineapple-kolsch-beer.md) - [Green Tea-Infused Beers](https://www.trendhunter.com/trends/dad-daves-brewing-gabs-2023-boba-beer.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md) - [Brooklyn-Inspired Golden Lagers](https://www.trendhunter.com/trends/golden-lagers.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Elf-Adorned Festive Ales](https://www.trendhunter.com/trends/festive-ale.md) - [Pickle Juice-Infused Ales](https://www.trendhunter.com/trends/gold-ale.md)