# Saucy Lunchtime Chicken Sandwiches The Popeyes Golden BBQ Chicken Sandwich Has a Signature Sauce By Michael Hemsworth | Published 2024-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/golden-bbq-chicken-sandwich References: [qsrmagazine](https://www.qsrmagazine.com/news/popeyes-introduces-golden-bbq-chicken-sandwich/) & [popeyes](https://www.popeyes.com)  The [Popeyes](https://www.trendhunter.com/trends/honey-bbq-chicken-sandwiches) Golden BBQ Chicken Sandwich is being added to the brand's range of chicken sandwich options that's perfect for patrons to pick up for lunchtime enjoyment. The sandwich starts off with a piece of buttermilk-battered white meat chicken breast that's paired with a [signature Golden BBQ sauce](https://www.trendhunter.com/trends/signature-dipping-sauce), which is reported to have a sweet and tangy flavor profile. The sandwich is served on a toasted brioche bun with [barrel-cured pickle slices](https://www.trendhunter.com/trends/popeyes-pickle-menu), and can be upgraded with a slice of havarti cheese and applewood-smoked bacon, if desired. The Popeyes Golden BBQ Chicken Sandwich is available starting today at participating locations and is being launched with the help of New Orleans-based hip-hop duo SakKixAve with the Bring Back Lunch anthem. The song plays on the Louisiana heritage of the brand and the hip-hop duo alike. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 41% | Activity: 53% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Golden BBQ Sauce Trend:** The trend of incorporating signature Golden BBQ sauce in innovative dishes is reshaping traditional flavor profiles. - **Upgrade Options Trend:** The trend of offering customizable options like havarti cheese and applewood-smoked bacon provides enhanced dining experiences for consumers. - **Local Collaboration Trend:** The trend of partnering with local artists like the New Orleans-based hip-hop duo SakKixAve adds a unique cultural element to brand promotions. ### Who This Affects Most - **Fast Food Industry:** In the fast food industry, deploying signature sauces and upgrade options can differentiate brands in a competitive market. - **Food and Beverage Industry:** Within the food and beverage industry, collaborations with local artists can create buzz and appeal to diverse consumer segments. - **Marketing and Branding Industry:** The marketing and branding industry can leverage cultural collaborations to build brand authenticity and drive engagement among target audiences. ## Related on Trend Hunter - [Honeyed BBQ Chicken Sandwiches](https://www.trendhunter.com/trends/honey-bbq-chicken-sandwiches.md) - [BLT-Style Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich1.md) - [Mustard-Infused Chicken Sandwiches](https://www.trendhunter.com/trends/bos-carolina-gold-chicken-sandwich.md) - [Fiery Pepper Sauce Sandwiches](https://www.trendhunter.com/trends/ghost-pepper-chicken-sandwich-1.md) - [Extra-Cunchy Chicken Sandwiches](https://www.trendhunter.com/trends/signature-hot-crispy-sandwich.md) - [Ghost Pepper Chicken Sandwiches](https://www.trendhunter.com/trends/ghost-pepper-chicken-sandwich.md) - [Barbecue-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/ultimate-bbq-fried-chicken-sandwich.md) - [Breading-Free Chicken Sandwich](https://www.trendhunter.com/trends/blackened-deluxe-chicken-sandwich.md) - [Blackened Chicken Sandwiches](https://www.trendhunter.com/trends/blackened-chicken-sandwich.md)