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# African Lit Non-Profits
The Golden Baobab Prize is a Social Enterprise Based in Ghana

By Tiana Reid | Published 2013-06-14 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-baobab-prize
References: [facebook](https://www.facebook.com/goldenbaobab) & [goldenbaobab.org](http://www.goldenbaobab.org/)

The Golden Baobab Prize (GBP) was founded by Deborah Ahenkorah, a Bryn Mawr College alumni who was born and grew up in Accra, Ghana and spent time as an intern for both The Global Fund for Children and the European Union Parliament while she was in college. She was named a 2011 Echoing Green Fellow.

The non-profit is essentially a monetary award for young students in Africa to publish short stories. "GBP produces stellar works to supplement educational curricula, open up new windows of thinking for youth, provide a voice for African people and encourage mutual cultural understanding," the [Echoing Green profile for Ahenkorah](http://www.echoinggreen.org/fellows/deborah-ahenkorah) reads. "It also promotes workshops and training to further stimulate the youth literature market in Africa."

**Contact Information**
Golden Baobab Prize [website](http://www.goldenbaobab.org/)
GBP on [Facebook](https://www.facebook.com/goldenbaobab)
GBP on [Twitter](https://twitter.com/GoldenBaobab)
GBP on [Google Plus](https://plus.google.com/105912830273791304166/posts)

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 20% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What Makes This Trend Stand Out

- **Youth Literature in Africa:** There is an opportunity for disruptive innovation in developing educational resources that incorporate works produced by the GBP into African curricula.
- **Monetary Awards for Fiction Writing:** There is an opportunity for disruptive innovation in creating similar awards for young authors in other regions or offering increased prize money for GBP winners.
- **Non-profit Literary Organizations:** There is an opportunity for disruptive innovation in developing organizations that offer similar support and opportunities for young writers in other regions.

### Sectors Adopting This

- **Education:** There is an opportunity for educators in Africa to integrate works produced by the GBP into their curricula.
- **Publishing:** There is an opportunity for publishers to expand their offerings of African literature by featuring works produced by the GBP winners.
- **Social Enterprise:** There is an opportunity for entrepreneurs to create similar non-profits that support emerging literary talents in other regions.

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