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# Retro Tennis Star Editorials
The Golden Age GQ Style China Fashion Story is 70s-Inspired

By Jana Pijak | Published 2014-05-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/golden-age
References: [fuckingyoung.es](http://fuckingyoung.es/golden-age-2/) & [fuckingyoung.es](http://fuckingyoung.es)

Jacey Elthalion, James Crabtree, James Hunter and Robert Konjic star in the 'Golden Age' editorial for GQ Style China. Gracing the Asian publication's Spring/Summer 2014 issue, the image series highlights a range of [retro, athlete-approved fashions](https://www.trendhunter.com/trends/palace-x-fred-perry).

Photographer Blair Getz Mezibov captures the outdoor fashion story that is lensed amidst a [tennis stadium setting](https://www.trendhunter.com/trends/heritage-tennis-runways). Moreover, the editorial is outfitted by stylist Luke Day who dresses the models in patterned polos and fitted shorts from Z Zegna, Tommy Hilfiger and [Nike](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign) among others.

Paying tribute to 70s era styling, the 'Golden Age' editorial for GQ Style China features long-haired and bearded grooming looks and athletic headband accessories that are reminiscent of the era. Models also play tennis in oversized, wireframe glasses for added effect.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 47% | Activity: 37% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Retro Athlete Fashion:** Disruptive innovation opportunity: Create a brand that combines retro athletic style with modern performance materials for a unique fashion line.
- **Tennis-inspired Editorials:** Disruptive innovation opportunity: Develop a platform that connects fashion photographers, stylists, and athletes to create tennis-inspired fashion editorials for various publications.
- **70s Era Styling:** Disruptive innovation opportunity: Design a line of grooming products and accessories that recreate the iconic looks of the 70s, appealing to a nostalgic market.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Utilize AI and machine learning to create personalized retro athletic fashion recommendations based on individual preferences and body types.
- **Photography:** Disruptive innovation opportunity: Develop a photo-editing software specifically tailored for creating 70s-inspired fashion editorials with unique filters and effects.
- **Sports Equipment:** Disruptive innovation opportunity: Collaborate with fashion designers to create limited-edition tennis equipment and accessories that blend retro aesthetics with modern performance technology.

## Related on Trend Hunter

- [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md)
- [Affordable Tennis-Inspired Apparel](https://www.trendhunter.com/trends/tenniscore.md)
- [Performance-Ready Stylish Tennis Capsules](https://www.trendhunter.com/trends/lineshot.md)
- [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md)
- [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md)
- [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md)
- [Chic Tennis-Core Apparel](https://www.trendhunter.com/trends/courtside-collection.md)
- [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)
- [Retro Tennis Collaboration](https://www.trendhunter.com/trends/palace-x-fred-perry.md)
