# Gold-Embossed Wine Branding M&A Creative Agency Created a Luxuriously Styled Bottle for This Brand By Riley von Niessen | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/goldembossed References: [fubiz.net](http://www.fubiz.net/en/2016/09/02/stylish-visual-identity-for-portuguese-wine/) & [creative.grupoma.eu](http://creative.grupoma.eu/) In order to make Convento da Glória's [quality of product](https://www.trendhunter.com/trends/mccormick-gourmet-collection) more evident to consumers, M&A Creative Agency worked to design a gold-embossed label to go over its bottles. A total of three different labels were made by the creative communications agency, with each working to connote the unique sense of taste each of the [Portuguese wine brand's flavors](https://www.trendhunter.com/trends/developed-through-time) carry. M&A Creative Agency does this by using a variety of colors, with a deep chocolate brown covering the background on one label, whereas others sport a rich turquoise and a rosy beige hue. The gold-embossed features remain the same on the latter two, however the 'Reserva' label includes it a bit more minimally. The typography used by M&A Creative Agency does much the same as the patterns featured on the gold-embossed label -- all of which aim to make clear Convento da Glória's expansive history and its constant strive towards excellence. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 64% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Packaging:** The use of gold-embossed labels on wine bottles highlights the trend of luxury packaging, appealing to consumers seeking premium experiences. - **Customized Branding:** Creating multiple labels with unique colors and typography showcases the trend of customized branding, allowing brands to convey different messages and target specific consumer preferences. - **Heritage Marketing:** By emphasizing the expansive history and constant strive towards excellence, the gold-embossed wine branding taps into the trend of heritage marketing, connecting with consumers who appreciate tradition and authenticity. ### Sectors Adopting This - **Wine and Spirits:** The wine and spirits industry can leverage luxury packaging and customized branding to elevate their products and create a premium brand perception. - **Creative Communications:** The creative communications industry can explore opportunities in designing personalized and visually appealing packaging solutions to enhance brand value for clients. - **Marketing and Advertising:** Marketing and advertising professionals can tap into the trend of heritage marketing, helping brands showcase their history and commitment to excellence through effective storytelling and branding strategies. ## Related on Trend Hunter - [Heritage-Inspired Sophisticated Whisky Packaging](https://www.trendhunter.com/trends/sophisticated-whisky-packaging.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Modernized Whisky Designs](https://www.trendhunter.com/trends/whisky-designs.md) - [White Wood Wine Labels](https://www.trendhunter.com/trends/the-label-makers.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md)