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# Limited Gold Sneakers
Hoka's Gold Standard Pack Releases Gold Iterations of Popular Silehouttes

By Ell Smith | Published 2020-11-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/gold-standard-pack
References: [hypebae](https://hypebae.com/2020/11/hoka-one-one-gold-standard-pack-clifton-edge-7-elevon-2-sneakers-price-where-to-buy-uk) & [hokaoneone.eu](https://www.hokaoneone.eu/en/gb/the-gold-standard.html)

HOKA ONE ONE's latest offering, the Gold Standard Pack is offering consumers a more luxe iteration of some popular sneaker styles.

HOKA is a UK-based brand quickly growing in popularity among a North American running community. Known for its [chunkier silhouettes](https://www.trendhunter.com/trends/bondi-9) and technical abilities, these shoes are perfect for a versatile training, alongside everyday wear. Now, the brand is re-releasing some of its most popular styles in a gold colorway, presenting a luxe sneaker to add to the rotation. The gold iterations can be found on the label's three most popular styles, including The Clifton Edge, [The Clifton 7](https://www.trendhunter.com/trends/hoka-clifton-one9), and The Elevon 2. To make matters even more enticing, these shoes are [limited-edition](https://www.trendhunter.com/trends/mafate-three2-grid-jp) and can be shopped online.

Image Credit: Hoka

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 17% | Activity: 22% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Sneaker Collections:** Companies can release limited-edition designs of popular shoes to attract consumers who are willing to pay a premium for exclusivity and unique aesthetics.
- **Fashion-forward Athletic Wear:** A trend that merges high-performance fabrics with fashion-forward designs, offering consumers stylish and functional clothing options for training and everyday wear.
- **Chunky Sneaker Trend:** Sneaker designs featuring chunky silhouettes, thick soles, and bold colors that cater to consumers seeking comfort and style in footwear.

### Sectors Adopting This

- **Athletic Footwear:** Brands can offer consumers unique designs and high-performance features which cater to versatile training and everyday wear for athletics.
- **Fashion Retail:** Businesses can offer limited edition designs to attract consumers that value exclusivity and unique aesthetics to elevate the image of their brand.
- **Athletic Wear:** Companies specialize in designing and producing high-performance clothing options for athletic training and everyday wear, which blend fashion with function.

## Related on Trend Hunter

- [Bold Futuristic Running Shoes](https://www.trendhunter.com/trends/clifton-one9.md)
- [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md)
- [Luxurious Technical Sneakers](https://www.trendhunter.com/trends/elevon.md)
- [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md)
- [Understated Color Palette Sneakers](https://www.trendhunter.com/trends/hoka-stealth-pack.md)
- [Dynamic Upgraded Anniversary Footwear](https://www.trendhunter.com/trends/clifton-1.md)
- [Neon-Hued Trail Sneakers](https://www.trendhunter.com/trends/hoka-speedgoat-2.md)
- [Seasonal Slip-On Shoes](https://www.trendhunter.com/trends/ora-primo-2.md)
- [Striking Oversized Performance Shoes](https://www.trendhunter.com/trends/stinson-evo-og.md)
