# Rose Gold Sneakers The Reebok 'Ventilator' Gets a Shiny New Update for It's 25th Anniversary By David Ingram | Published 2015-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-sneakers References: [hypebeast](http://hypebeast.com/2015/8/fruition-x-reebok-ventilator-rose-gold) & [sneakernews](http://sneakernews.com/2015/08/12/fruition-x-reebok-ventilator-rose-gold/) Celebrating 25 years of its 'Ventilator' shoe line, footwear and apparel company [Reebok](https://www.trendhunter.com/trends/instapump-fury-4) has teamed up with Taiwanese-based sneaker shop Fruition for this illuminating [rose gold sneaker](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar) release. The shoe's classic design -- with it's mesh siding for ventilation and increased breathability -- remains the same but its upper has been given an all-over [gold metallic makeover](https://www.trendhunter.com/trends/kd-4). The midsoles and inner lining material are colored a bright contrasting white while the rubber soles are made over in a semi-clear rubber with matching gold flakes. Additional Fruition branding on these gold sneakers can be found on the shoe's rear as well as underneath the see-through soles. Anyone lucky enough to pick up a pair of this limited luxury release will be sure to turn heads anywhere they go. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 82% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Metallic Sneaker Trend:** The rise of metallic sneakers presents an opportunity for footwear companies to create unique and eye-catching designs. - **Collaborative Sneaker Releases:** Collaborations between footwear brands and sneaker shops offer a chance for companies to tap into different markets and reach new consumers. - **Limited Edition Luxury Sneakers:** Limited edition releases like these rose gold sneakers provide a chance for companies to create exclusivity and drive demand for their products. ### Where This Applies - **Footwear:** Footwear companies can explore new materials and finishes, like metallics, to create innovative designs and tap into current trends. - **Apparel:** Apparel companies can capitalize on the popularity of metallic sneakers by creating complementary clothing items that match the unique aesthetic. - **Retail:** Retailers can leverage limited edition releases and collaborations to attract customers and create a sense of exclusivity in their stores. ## Related on Trend Hunter - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Metallic-Tinged Retro Sneaker Models](https://www.trendhunter.com/trends/metallic-gold-1.md) - [Chunky Metallic-Tinged Sneakers](https://www.trendhunter.com/trends/sail-and-metallic-gold.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md) - [Chocolate-Inspired Tonal Sneakers](https://www.trendhunter.com/trends/golden-ticket-colorway.md) - [Iridescent Performance Sneaker Models](https://www.trendhunter.com/trends/copper-egg.md) - [Celebratory Shoe Anniversary Drops](https://www.trendhunter.com/trends/club-c-85-vintage.md)