# Glamorous All-Gold Apparel The 22-Karat Gold Shirt is a Luxe Metallic Dream By Ariel Weber | Published 2013-01-07 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/gold-shirt References: [odditycentral](http://www.odditycentral.com/news/gold-obsessed-man-shows-off-solid-gold-shirt-takes-pimping-to-a-whole-new-level.html) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=_gayiEapzFg) Whether it be of cats or gadgets, many have obsessions of some sort, but I have yet to see any who have an obsession quite like the ‘The Gold Man of Pimpri’ who has recently unveiled a 22-karat gold shirt. The shirt, owned by Datta Phuge, a chit fund businessman, who is self-proclaimed to be a [gold fanatic](https://www.trendhunter.com/trends/emirates-and-pantone), recently commissioned a button up gold shirt, which weighs in at 3.2 kilograms. Though this may seem quite odd to many, he is not the only gold-obsessed man seen in India; in fact, according to India Today, there are several businessmen and politicians who have a penchant for the dazzling metal. Mr.Phuges reasoning behind was because “…the reason I have spent a whopping amount of money on the shirt. I am looking at it as an investment which will keep appreciating.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 47% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Luxury Fashion:** The trend of ultra-luxurious and over-the-top items, such as the 22-karat gold shirt, is growing, presenting opportunities for more outrageous and unconventional fashion items. - **Investment Apparel:** The idea of clothing and accessories as a form of investment is becoming more popular, leading to potential for innovative and valuable fashion pieces. - **Material Innovation:** The use of unconventional and rare materials, such as gold, in fashion is a trend that could lead to the development of new materials and fabrication techniques. ### Industries Being Reshaped - **Luxury Fashion:** The luxury fashion industry has an opportunity to create more lavish and extravagant items inspired by the 22-karat gold shirt. - **Investments:** Investments industry could develop new opportunities for investing in unique clothing items and accessories, like the very expensive 22-karat gold shirt. - **Material Science:** The material science industry can explore innovations in fabrics and materials using unconventional and rare materials such as gold, which may increase their value. ## Related on Trend Hunter - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Gilded Gold Leaf Pizzas](https://www.trendhunter.com/trends/golden-super-combo-pizza.md) - [Bakery-Inspired Jewelry Collection](https://www.trendhunter.com/trends/baked-in-gold.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Solid Gold Character Figurines](https://www.trendhunter.com/trends/hello-kitty-figure.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Golden Chicken Wing Sauces](https://www.trendhunter.com/trends/24-karat-gold-wing-sauce.md) - [Opulent Avian-Accented Timepieces](https://www.trendhunter.com/trends/credor-goldfeather-tourbillon-gbcf999.md)