# $130,000 Nail Polish Gold Rush is the Most Expensive Nail Polish in the World By manzil | Published 2010-11-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gold-rush References: [modelsownit](http://www.modelsownit.com/blog/the-most-expensive-nail-polish-in-the-world-ever/) & [bornrich.org](http://www.bornrich.org/entry/worlds-most-expensive-nail-polish-costs-83000/) The Gold Rush is the world's most expensive nail polish. What makes it so special and expensive? The main ingredient of the Gold Rush is...diamonds. This exclusive nail polish bottle contains a total of 1,118 diamonds. It also comes with an exquisite [hand-crafted lid made of yellow gold](https://www.trendhunter.com/trends/opi-good-as-gold-cuticle-serum). If you think this is an ideal Christmas gift for your female loved one, then stretch your pocket and get ready to pay £83,000 (about $130,000) for this exclusive nail polish. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Luxury Beauty Products:** The trend of luxury beauty products is on the rise, and there might be an opportunity for a disruptive innovation in this high-end market. - **Diamond-infused Products:** There is a rising trend in the use of diamonds in luxury products, suggesting a potential market for disruptive innovation in this niche. - **Customizable Beauty Products:** The Gold Rush nail polish offers a unique bespoke experience, leading to a trend of customizable beauty products with potential disruptive innovations. ### Industries Being Reshaped - **Fine Jewelry:** The use of diamonds in the Gold Rush nail polish highlights the potential for high-end jewelry makers to adapt and create diamond-infused beauty products. - **Luxury Fashion:** The trend in luxury beauty products creates an opportunity for luxury fashion brands to expand their product lines into high-end cosmetics and personal care items. - **Cosmetics and Personal Care:** The customizable nature of the Gold Rush nail polish suggests an emerging trend in personalized beauty products, presenting an opportunity for growth and disruptive innovation in the cosmetics and personal care industry. ## Related on Trend Hunter - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Opulent Nail Polish Calendars](https://www.trendhunter.com/trends/beetles-christmas-advent-calendar.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Natural Manicure Kits](https://www.trendhunter.com/trends/bare-hands-dry-gloss-manicure-kit.md) - [Minty Collaboration Nail Polishes](https://www.trendhunter.com/trends/le-fleur-x-humanrace-nail-polish.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Diamond-Encrusted Martini Glasses](https://www.trendhunter.com/trends/marrow-martini.md) - [Gold-Flecked Cuticle Serums](https://www.trendhunter.com/trends/opi-good-as-gold-cuticle-serum.md) - [Bridal Nail Polish Ranges](https://www.trendhunter.com/trends/bridal-nail-collection.md)