# Glamorous Gilded Editorials 'Gold Rush' by Benjamin Kanarek Embellishes Every Detail By Amelia Roblin | Published 2011-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-rush-by-benjamin-kanarek References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/12/editorial-the-gold-rush-mathilde-frachon-by-benjamin-kanarek-for-harpers-bazaar-china-janauary-2011.html) & [benjaminkanarekblog](http://www.benjaminkanarekblog.com/2010/12/17/mathilde-frachon-benjamin-kanarek-harpers-bazaar-china/) It's quite appropriate that 'Gold Rush' by Benjamin Kanarek should grace the pages of Harper's Bazaar China in time for the [Chinese New Year](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign). Featuring the exquisite Mathilde Frachon, this rich selection of spreads accentuates the culture's most formidable combination of colors, found even on the [models lips and nails](https://www.trendhunter.com/trends/holiday-2024-makeup). With a powerful palette of [red and gold](https://www.trendhunter.com/trends/plasma-lip-compound-tinted-in-fortune) fit to match the dreaded Nian Monster, Gold Rush by Benjamin Kanarek equips the blond beauty with a fiery flair to usher in the year of the Rabbit. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 42% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gilded Fashion Editorials:** Opportunity for luxury fashion brands to incorporate gold and red accents into their collections, especially for Chinese New Year. - **Cultural Fusion in Fashion:** Opportunity to explore the intersection of different cultures in fashion editorials, combining elements from different traditions and aesthetics. - **Extravagant Beauty Trends:** Opportunity for makeup and nail brands to create bold and extravagant looks using gold and red as the main color palette. ### Where This Applies - **Luxury Fashion:** Opportunity for luxury fashion brands to create collections inspired by Chinese culture and tradition, incorporating gold and red accents. - **Fashion Photography:** Opportunity for fashion photographers to experiment with cultural themes and incorporate a rich color palette using gold and red accents. - **Beauty and Cosmetics:** Opportunity for makeup and nail brands to create products and looks inspired by Chinese culture, using gold and red as the primary colors. ## Related on Trend Hunter - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Lunar New Year-Celebrating Collections](https://www.trendhunter.com/trends/lunar-new-year-2024-collection.md) - [Dragon-Inspired Luxury Skincare](https://www.trendhunter.com/trends/new-year-campaign.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md)