# Prize-Filled Pop Cans Coca-Cola Japan's Vending Machines Dispense Gold Pop Cans with Treasures By Laura McQuarrie | Published 2014-09-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gold-pop-can References: [en.rocketnews24](http://en.rocketnews24.com/2014/09/15/japanese-vending-machine-dispenses-gold-coca-cola-can/) & [gurum.biz](http://www.gurum.biz/articles/30585.html) [Coca-Cola](https://www.trendhunter.com/trends/hydrogenpowered-vending-machine) Japan is now running a special gold pop can promotion that you'll want to keep an eye out for the next time you order a can of [Coke](https://www.trendhunter.com/trends/starlight-coke) from a vending machine. Every time a purchase is made, consumers have the chance to win a special [golden can](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle) that's filled with prizes rather than drinks. The machines are set up so that after a coin is inserted, the display on the vending machine will begin to roll like a slot machine, and if four matching numbers come up, the gilded can is issued. In this case, the prize that was included inside the pop can was a rolled up towel, along with a weight that helps the can make its way through the vending machine. Your chances of winning might not be very good, but it would be a fun surprise to happen upon when you least expect it. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Gamified Vending Machines:** The use of vending machines that incorporate elements of gambling and gaming to provide an interactive and engaging experience for consumers. - **Prize-based Promotions:** The implementation of promotions that offer customers the chance to win valuable prizes within the product packaging as a way to increase consumer engagement and brand loyalty. - **Surprise and Delight Marketing:** The use of unexpected and delightful experiences, such as finding hidden prizes, to create a positive brand impression and generate word-of-mouth buzz. ### Industries Being Reshaped - **Beverage Industry:** Opportunities for beverage companies to enhance their marketing strategies by introducing innovative and interactive vending machines that offer unique experiences and prizes to customers. - **Promotional Products Industry:** The chance to collaborate with brands and provide custom-made prizes for inclusion in promotional products, such as special edition cans, to increase brand visibility and customer excitement. - **Advertising and Marketing Industry:** The potential to develop creative marketing campaigns that utilize surprise elements and interactive experiences to capture consumer attention and generate positive brand associations. ## Related on Trend Hunter - [Hydrogen-Powered Vending Machines](https://www.trendhunter.com/trends/hydrogenpowered-vending-machine.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Music-Themed Soda Marketing Campaigns](https://www.trendhunter.com/trends/cocacola-onpack-promotion.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Bottle-Free Beverage Dispensers](https://www.trendhunter.com/trends/bon-aqua-water-bar.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Team-Building Vending Machines](https://www.trendhunter.com/trends/treat-vending-machine.md) - [Sparkling Water Beverage Contests](https://www.trendhunter.com/trends/crack-a-golden-smile.md) - [Game-Themed Soft Drinks](https://www.trendhunter.com/trends/coca-cola-2.md)