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# High-Class Charity Guns
The Gold-Plated New Mexico Centennial Rifle is Sold for a Good Cause

By Matt Ho | Published 2011-08-18 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/gold-plated-new-mexico-centennial-rifle
References: [bornrich](http://www.bornrich.com/entry/gold-plated-nm-centennial-rifle-charitable/) & [americanlegacyfirearms](http://www.americanlegacyfirearms.com/Products.aspx?item=60)

When it comes to guns, the Gold-Plated New Mexico Centennial Rifle is at the top of its class.

One look at the Gold-Plated New Mexico Centennial Rifle and its glimmering surface immediately catches a viewer's attention. The gun has a [24-carat gold plate](https://www.trendhunter.com/trends/whistlepig-piggybank-rye-gold-edition), which features extremely [detailed engraving](https://www.trendhunter.com/trends/limited-edition-guitar). The artwork showcases the historical events and regions of New Mexico. More specifically, the embedded images include a flamenco dancer, a Mexican sombrero and the city's name. For those who are curious, the rifle is fully functional, so buyers can use and admire the device all in one day.

The Gold-Plated New Mexico Centennial Rifle costs $2,595 and will be [raffled off shortly](https://www.trendhunter.com/trends/highvalue-charity-auction). All proceeds will go to a charity that deals with children causes.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 36% | Activity: 51% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Firearms:** There is an opportunity for disruptive innovation in the luxury firearms market by creating high-end, customized firearms with unique aesthetics.
- **Charitable Products:** Developing products, like the Gold-Plated New Mexico Centennial Rifle, that combine luxury with charitable causes can tap into a market of socially conscious consumers.
- **Functional Art:** Creating functional items, such as the Gold-Plated New Mexico Centennial Rifle, that boast exquisite craftsmanship and design can cater to consumers who appreciate the intersection of art and utility.

### Where This Applies

- **Firearms Manufacturing:** Innovative firearms manufacturers can explore creating customized, high-end firearms with unique finishes and engravings to attract luxury firearm enthusiasts.
- **Charitable Organizations:** Charitable organizations can leverage the popularity of luxury items and collaborate with manufacturers to create limited-edition products that support their causes.
- **Artistic Crafts:** Artisans and craftsmen can incorporate their skills into functional items, like guns, establishing a niche market of consumers willing to pay a premium for artfully crafted products with utility.

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