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# Communist Anniversary Gifts
60 Gold-Plated Leicas Made for 60 Years of Chinese Communism

By Robyn Currie | Published 2010-01-25 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/gold-plated-leica
References: [gizmodo](http://gizmodo.com/5456419/and-for-your-60th-anniversary-a-friggin-gold) & [engadget](http://www.engadget.com/2010/01/25/leica-mp-golden-camera-celebrates-60th-anniversary-of-chinese-re/)

If and when I ever require some kind of [anniversary gift](https://www.trendhunter.com/trends/limited-edition-guitar), I want to break the mold and have something so original and extravagant, no one will believe it exists. Maybe I will take a page out of China’s book, and gift myself a gold-plated [Leica](https://www.trendhunter.com/trends/leica-mp-unique-gold).

To mark the 60th anniversary of Communism in China, the government of that country is having 60 of these decadent cameras created. Certainly something to covet, a gold-plated Leica will be hard to come by. Unless you are a big wig in the Red Army, in which you have some explaining to do.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 25% | Activity: 59% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Extravagant Anniversary Gifts:** Disruptive innovation opportunity: Create luxurious, one-of-a-kind gifts to celebrate special occasions.
- **Gold-plated Products:** Disruptive innovation opportunity: Incorporate gold-plating into various products to add value and exclusivity.
- **Limited Edition Collectibles:** Disruptive innovation opportunity: Design and produce limited edition items to appeal to collectors and enthusiasts.

### Where This Applies

- **Luxury Goods:** Disruptive innovation opportunity: Explore new materials and design techniques to create high-end luxury products.
- **Photography Equipment:** Disruptive innovation opportunity: Develop unique camera designs and features to attract photography enthusiasts.
- **Gift and Souvenir:** Disruptive innovation opportunity: Offer personalized and extravagant gift options for special occasions.

## Related on Trend Hunter

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