# Gold-Plated Cruisers These Luxury Rides Take Extravagance to a Whole New Extreme By Shelby Lee Walsh | Published 2009-06-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gold-plated-cruisers-luxury-rides References: [bornrich.org](http://www.bornrich.org/entry/gold-plated-cars-in-gold-rush-of-luxury/) What could be better than a Rolls Royce, [Mercedes Benz](https://www.trendhunter.com/trends/vision-imobility) or [Porsche](https://www.trendhunter.com/trends/pink-luxury-car)? How about *golden* luxury vehicles? The above gallery features some of the most pimp rides all plated with gold. These glitzy and glamorous vehicles pay no mind to the recession and instead showboat extravagance and frivolous spending. Looks like it's time to save up if you want your own [gold-plated cruiser](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush). **Implications** - Gold cruisers represent an ostentatious display of wealth. A new generation of super-elite consumers are emerging that are grappling to find a means to publicly demonstrate their success. Companies should position themselves to offer an array of opportunities for this new generation to express themselves with clear symbolism. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 78% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Gold-plated Luxury Vehicles:** New trends in luxury vehicles involve gold-plating, appealing to a niche market of super-elite consumers. - **Extravagance as a Status Symbol:** The rise of gold-plated cruisers indicates a trend towards using excessive displays of wealth as a means of public demonstration. - **Frivolous Spending in Recession:** Despite economic challenges, the demand for gold-plated luxury vehicles suggests an emerging market of consumers willing to spend lavishly. ### Industries Being Reshaped - **Automotive:** The automotive industry can capitalize on the trend of gold-plated luxury vehicles by offering custom gold-plating services for high-end automobiles. - **Luxury Goods:** Luxury goods companies can cater to the super-elite consumer market by creating and marketing extravagant accessories specifically designed for gold-plated cruisers. - **Customization and Personalization:** The increasing demand for gold-plated cruisers presents an opportunity for companies specializing in customization and personalization services to cater to the unique needs of affluent customers. ## Related on Trend Hunter - [Dazzling Rose-Hued SUVs](https://www.trendhunter.com/trends/mercedes-gclass-stronger-than-diamonds-edition.md) - [Pearl-Themed Droptop Coaches](https://www.trendhunter.com/trends/boat-tail-1.md) - [Dark-Themed Luxury Cars](https://www.trendhunter.com/trends/Dark-Themed-Luxury-cars.md) - [Custom Pink Luxury Cars](https://www.trendhunter.com/trends/pink-luxury-car.md) - [Luxury Platinum-Painted Sports Cars](https://www.trendhunter.com/trends/porsche-panamera-platinum-edition.md) - [Modified Luxury Vehicle Concepts](https://www.trendhunter.com/trends/modified-luxury-vehicle.md) - [Opulent Extreme Environment SUVs](https://www.trendhunter.com/trends/brabus-xl-800-cabrio-gwagen.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md) - [Opulent Arcade Culture Vehicles](https://www.trendhunter.com/trends/rollsroyce-black-badge-ghost-gamer.md)