# Gold Medalist Models Nastia Liukin for Max Azria Spring/Summer 2009 By 7seventeen | Published 2009-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-medalist-models References: [maxazria](http://maxazria.com/spring2009/) & [nymag](http://nymag.com/daily/fashion/2009/01/nastia_liukin_lordess_of_the_d.html) 2008 Olympic gold medalist Nastia Liukin models Max Azria's Spring/Summer collection in a stunning new ad campaign that highlights the fluidity and beauty of both the clothing and her athleticism. The campaign is Liukin's first stint as a model. It will only be available online, as a print run is not planned. **Implications** - This ad campaign is a great example of how Olympic fervor can be harnessed in order to create a successful advertising campaign. When the Olympics run around it captures the attention of the world, and it's definitely a good move for companies looking to make the most of that fact to recruit some of the world's best athletes in their marketing strategies. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 56% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Olympic Fervor Marketing:** Utilizing the popularity and attention around the Olympics to create successful advertising campaigns. - **Athletes as Models:** Hiring athletes to model clothing, showcasing their athleticism and creating a unique brand image. - **Online-only Advertising:** Opting for digital platforms instead of traditional print runs for advertising campaigns. ### Where This Applies - **Fashion:** Fashion brands can leverage Olympic fervor by collaborating with athletes to model their clothing, creating a unique and dynamic brand image. - **Sports Marketing:** Sports marketing agencies can capitalize on the trend of hiring athletes as models, offering unique brand partnerships and endorsement opportunities. - **Digital Advertising:** Digital advertising platforms can benefit from the shift towards online-only advertising campaigns, providing innovative ways to reach target audiences effectively. ## Related on Trend Hunter - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Gymnast Beauty Brand Partnerships](https://www.trendhunter.com/trends/gymnast-shilese-jones.md) - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md)