# Clean-Label Baking Mixes Gold Medal's Newest Products are Free from Artificial Flavors and Colors By Laura McQuarrie | Published 2017-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gold-medal References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2017/11/General_Mills_launches_clean_l.aspx?ID=%7B0285E3DE-114C-41F5-B292-F10EDDA8590C%7D) & [generalmills](https://www.generalmills.com/en/Brands/Baking/gold-medal) Under its Gold Metal brand, General Mills is now introducing clean-label baking products that do away with no artificial flavors and colors from artificial sources. General Mills has described that the driving force behind the launch of these new clean-label baking products was to help bakeries, restaurants and foodservice companies better "meet consumer demand for baked items made with simpler ingredients." As it stands, the Gold Medal [biscuit, griddle and bread mixes](https://www.trendhunter.com/trends/buttermilk-biscuit-flour-blend) are available with no artificial flavors or colors from artificial sources, and as of June 2018, the brand's [muffin, brownie and cake mixes](https://www.trendhunter.com/trends/quick-bread-muffin-mix) will be available with the same clean-label formulas. To reflect the changes that have been made to the food product formulas, all of the new baking items will be given redesigned packaging. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Clean-label Baking Products:** The demand for baked goods made with simpler ingredients is driving the development of clean-label baking products. - **Elimination of Artificial Flavors and Colors:** Bakeries, restaurants, and foodservice companies are removing artificial flavors and colors from their baking mixes to meet consumer demand. - **Redesigned Packaging for Baking Items:** The introduction of clean-label formulas for baking mixes is accompanied by redesigned packaging for the products. ### Industries Being Reshaped - **Baking Industry:** The baking industry is responding to consumer demand for clean-label products by developing new baking mixes free from artificial flavors and colors. - **Foodservice Industry:** The foodservice industry is incorporating clean-label baking mixes into their offerings to align with consumer preferences for simpler ingredient lists. - **Packaging Industry:** The packaging industry has an opportunity to assist in the redesign of packaging for baking mixes that reflect the new clean-label formulas. ## Related on Trend Hunter - [Festive Clean-Label Cookie Mixes](https://www.trendhunter.com/trends/by-better-batch-holiday-cookie-collection.md) - [Vanilla-Flavored Baking Blends](https://www.trendhunter.com/trends/simple-mills-1.md) - [Classic Baking Mix Collections](https://www.trendhunter.com/trends/bobs-red-mill-1.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Artisan Brand Baking Mixes](https://www.trendhunter.com/trends/bobs-signature-blends-baking-mixes.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Clean Cocoa Powders](https://www.trendhunter.com/trends/barry-callebaut.md) - [Premium Baking Mixes](https://www.trendhunter.com/trends/premium-baking-mixes.md) - [Gourmet Cake Mixes](https://www.trendhunter.com/trends/gourmet-baking-mixes.md)