# Gold-Flecked Sheet Masks This Luxurious-Feeling Collection of Gold Masks Contains Real Gold Dust By Alyson Wyers | Published 2018-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-masks References: [blog.freepeople](https://blog.freepeople.com/2018/01/why-vitamasques-gold-sheet-masks-will-change-your-skin/) & [vitamasques](https://vitamasques.com/shop/?category=Gold+Collection) You have probably seen or heard of sheet masks before and possibly are also aware of Cleopatra-inspired gold masks, but this skincare range combines the two. London-based skincare brand [Vitamasques](https://www.trendhunter.com/trends/vegan-snail-mucin) recently launched their Gold Collection, which contains real gold dust. The collection consists of four different sheet masks: the detoxifying and purifying Black Gold Mask, the brightening and moisturizing Diamond Gold Mask, firming and lifting Marine Gold Mask and the hydrating and moisturizing Rose Gold Mask. The latter will also soothe sensitive or reactive skin. The gold masks contain anti-inflammatory properties and give the skin an anti-oxidant boost. The complexion-enhancing masks also contain other luxe ingredients including real diamond and pearl extract powder. Selfie and social media-friendly beauty products are increasingly prevalent, especially amongst influencers and millennials. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 73% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Luxurious Sheet Masks:** The rise of luxurious sheet masks presents disruptive innovation opportunities in the skincare industry, where brands can incorporate high-end ingredients to provide a premium experience. - **Gold-infused Skincare:** The trend of gold-infused skincare products opens up disruptive innovation opportunities for brands to incorporate gold dust's anti-inflammatory and antioxidant properties into their formulations. - **Social Media-friendly Beauty:** The growing demand for selfie and social media-friendly beauty products offers disruptive innovation opportunities for brands to create visually appealing, shareable skincare products that resonate with influencers and millennials. ### Who This Affects Most - **Skincare:** The skincare industry can capitalize on the trend of luxurious and gold-infused sheet masks to offer innovative products that cater to consumers seeking premium and effective skincare solutions. - **Beauty:** The beauty industry has an opportunity to tap into the demand for social media-friendly skincare products by creating visually appealing and shareable gold-infused sheet masks that align with the preferences of influencers and millennials. - **Cosmetics:** Cosmetics brands can explore disruptive innovation by incorporating gold-infused sheet masks into their product offerings, targeting consumers who desire a luxurious and indulgent skincare experience. ## Related on Trend Hunter - [Nourishing Gold-Infused Skincare](https://www.trendhunter.com/trends/goldie-lux-skin.md) - [24K Gold Skincare Collections](https://www.trendhunter.com/trends/24k-gold-skincare.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Gold-Accented Facial Cleansers](https://www.trendhunter.com/trends/gold-cleansing-oil.md) - [24K Gold Retinol Complexes](https://www.trendhunter.com/trends/gold-retinol-complex.md) - [Ultra-Concentrated Sheet Masks](https://www.trendhunter.com/trends/glass-skin-collagen-mask.md) - [Microneedle Skincare products](https://www.trendhunter.com/trends/goldcoated-microneedlees.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [20-Minute Glass Skin Masks](https://www.trendhunter.com/trends/biocollagen-radiance-facial-mask.md)