# Golden Luxury Water Exousia is an Anti-Stress and Anti-Aging Gold-Infused Beverage By Marissa Liu | Published 2009-12-22 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gold-luxury-water References: [bornrich.org](http://www.bornrich.org/entry/exousia-24k-gold-luxury-water-is-worth-a-try/) & [exousialuxury](http://www.exousialuxury.com/) Exousia is gold luxury water. Infused with [stress-relieving, anti-aging elements](https://www.trendhunter.com/trends/water-plus-supplements) derived from 24K gold, this one of a kind drinking experience is for the truly rich and frivolous. The special distilling process is quite a well guarded secret and little gold flecks cannot be seen floating around in the Exousia gold luxury water. It would be interesting to do a taste test with Exousia and other [distilled waters](https://www.trendhunter.com/trends/eternal-water). **Implications** - For the individuals who remained unaffected by the recent economic downturn, seeking ways to maintain and enhance the luxurious qualities of their lifestyles is a top priority. Businesses that provide these consumers with extravagant and seemingly unnecessary luxury items on which they can spend their disposable incomes will see large returns. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Gold-infused Beverages:** The trend of gold-infused beverages presents an opportunity for businesses to cater to consumers seeking luxurious and extravagant drinking experiences. - **Anti-aging Products:** The trend of incorporating anti-aging elements in consumer products like water opens up possibilities for businesses to tap into the desire for maintaining youthful appearances. - **Stress-relief Products:** The trend of stress-relieving products, such as Exousia's gold luxury water, creates opportunities for businesses to address the growing need for relaxation and well-being among affluent consumers. ### Who This Affects Most - **Luxury Goods Industry:** The luxury goods industry can capitalize on the demand for extravagant and unnecessary luxury items, like gold-infused beverages, among affluent consumers. - **Beverage Industry:** The beverage industry can explore the market potential of incorporating anti-aging and stress-relieving elements in their products to cater to health-conscious and luxury-seeking consumers. - **Wellness Industry:** The wellness industry can leverage the trend of stress-relief products and offer innovative solutions, like Exousia's gold luxury water, to cater to affluent individuals looking for relaxation and rejuvenation. ## Related on Trend Hunter - [Gourmet Water Bars](https://www.trendhunter.com/trends/aqua-water-bar.md) - [Champagne-Style Energy Drink Bottles](https://www.trendhunter.com/trends/champagnestyle.md) - [Extreme Beverage Taste Tests](https://www.trendhunter.com/trends/blind-taste-test.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Quartz Crystals-Charged Water](https://www.trendhunter.com/trends/palo-santo-water.md) - [Norwegian Mineral Waters](https://www.trendhunter.com/trends/premium-bottled-water.md) - [Nourishing Gold-Infused Skincare](https://www.trendhunter.com/trends/goldie-lux-skin.md) - [Ionized Alkaline Waters](https://www.trendhunter.com/trends/ionized-alkaline.md)