# Multitasking Heat Protection Sprays Gold Lust Dry Heat Protection Spray Repairs and Reduces Frizz By Laura McQuarrie | Published 2024-03-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-lust-dry-heat-protection-spray References: [happi](https://www.happi.com/contents/view_breaking-news/2024-03-25/oribe-launches-gold-lust-dry-heat-protection-spray/) & [ca.oribe](https://ca.oribe.com/products/gold-lust-dry-heat-protection-spray)  [Oribe's](https://www.trendhunter.com/trends/heatless-styling-balm) Gold Lust Dry Heat Protection Spray is more than just a heat protection spray that shields strands up to 450 degrees Fahrenheit. This [multitasking dry conditioning spray](https://www.trendhunter.com/trends/holdme-styling-cream) delivers deep nourishment, enhances softness, reduces frizziness and replenishes overall hair health. This multi-benefit hair spray gets its properties from ingredients like coconut water, marine algae extract, and brassica oil copolymer—a biodegradable botanical-based polymer—and a Bio-Restorative Complex that includes plant collagen, caffeine, biotin and niacinamide. This new addition to the luxurious, best-selling Gold Lust haircare line from Oribe suits all hair types, and it doubles as a dry conditioner on second-day hair. Like other products from the Gold Lust Collection, this innovative heat protection spray unites time-tested oils and extracts with high-performance technology. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 76% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Multitasking Hair Protection Solutions:** Opportunity for incorporating multiple benefits beyond heat protection in hair care products. - **Biodegradable Botanical-based Polymers:** Potential for utilizing eco-friendly ingredients in personal care products to meet consumer demand for sustainability. - **Luxurious Multi-functional Hair Sprays:** Creation of premium hair sprays that offer nourishment, frizz reduction, and conditioning in addition to heat protection. ### Sectors Adopting This - **Haircare Industry:** Innovative formulations using advanced ingredients to enhance the effectiveness and appeal of hair care products. - **Eco-friendly Beauty Industry:** Opportunities for developing sustainable personal care products with biodegradable components that appeal to environmentally conscious consumers. - **Premium Haircare Market:** Growth potential for high-end hair care products that prioritize performance and multi-functionality for discerning customers. ## Related on Trend Hunter - [Heat-Defying Hair Sprays](https://www.trendhunter.com/trends/saltair-heat-protectant-spray.md) - [Conditioning Heat Protectants](https://www.trendhunter.com/trends/k18-heatbounce.md) - [Heat-Activated Hair Stylers](https://www.trendhunter.com/trends/dream-blowout-glass.md) - [Heat Protection Haircare Solutions](https://www.trendhunter.com/trends/heat-defence-range.md) - [Heat-Damaged Restoring Haircare Collections](https://www.trendhunter.com/trends/heatdamaged-restoring-haircare-collection.md) - [Heatless Styling Balms](https://www.trendhunter.com/trends/heatless-styling-balm.md) - [Australian Haircare Expansions](https://www.trendhunter.com/trends/bondiboost.md) - [Protective Guava Sprays](https://www.trendhunter.com/trends/guava-rescue-spray.md) - [Deeply Hydrating Hair Oils](https://www.trendhunter.com/trends/hydrate-oil.md)