# Flashy Cheap With Gold Lamé, Glitzy Fashion is Here to Stay By Natalie Rae | Published 2009-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-lame-flashy-fashion-is-here-to-stay References: [shopstyle](http://www.shopstyle.com/browse?fts=gold%20lame) In this recession, with gold prices are at an all time high, gold lamé is feeling the love too. Gold lamé, the least flattering fabric known to man, is making a major comeback. Consumers are cutting back spending on [luxury items](https://www.trendhunter.com/trends/statement-bags) and looking for a bigger bang for their buck. [Designer brands](https://www.trendhunter.com/trends/people-will-talk) are out, and flashy cheap is in. Major fashion houses are still trying to cash in on chic-cheap. Designers Ralph Lauren, Betsey Johnson and Thayer all have lamé in their latest collections. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 59% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Flashy Cheap Trend:** The trend of consumers cutting back spending on luxury items and opting for flashy cheap is here to stay. - **Gold Lamé Trend:** Gold lamé is making a comeback as a popular fabric choice, despite being known as the least flattering fabric. - **Cheap Designer Trend:** Designers like Ralph Lauren, Betsey Johnson and Thayer are creating collections with flashy, cheap options to cash in on the trend. ### Where This Applies - **Fast Fashion Industry:** Fast fashion retailers can capitalize on this trend by offering gold lamé and other flashy cheap options for consumers who want to follow the latest fashion trends without breaking the bank. - **Discount Retailers Industry:** Discount retailers can take advantage of the trend towards flashy cheap by stocking affordable options in gold lamé and other trendy fabrics. - **Online Retail Industry:** Online retailers can offer a wider selection of flashy cheap options for consumers who want to shop conveniently from home. ## Related on Trend Hunter - [Chic Satin Blazers](https://www.trendhunter.com/trends/satin-blazer.md) - [Retro-Themed Metallic Homeware](https://www.trendhunter.com/trends/rabanne-hm-home.md) - [Credit Card-Inspired Golden Bags](https://www.trendhunter.com/trends/ana-bag.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Intricately Jeweled Bags](https://www.trendhunter.com/trends/larallan-mary-bag.md)