# Luxe Fashion-House Concept Stores Dior has Introduces the Gold House Concept Store in Bangkok By Amy Duong | Published 2024-12-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gold-house References: [dezeen](https://www.dezeen.com/2024/12/16/dior-golden-house-concept-store-bangkok/)  [Fashion house Dior](https://www.trendhunter.com/trends/kot-architects) has brought attention to the [Gold House](https://www.trendhunter.com/trends/aldgate-gold) concept store, which has a dynamic and dramatic design and is located in Bangkok. The space is surrounded by facades which are made to reflect the brand's headquarters in Paris. The concept store is set on what was once the carpark in the Ploenchit district and it is named after the Gold House due to the tonal facade. The store is a mirror-clad design entirely surrounded by a false facade wall that is detailed in one million golded golden tiles that are detailed with 300 windows to replicate the Parisian space. This towers over the store and covers two courtyards and a covered patio for the store's cafe. Image Credit: Dior ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 65% | Activity: 38% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Experiential Retail Spaces:** The rise of experiential retail spaces offers unique customer experiences that act as a physical embodiment of a brand's identity, enticing shoppers in new, immersive ways. - **Architectural Storytelling:** Innovative architectural designs in retail spaces utilize storytelling to forge deeper connections between consumers and the heritage of luxury brands. - **Sustainability in High-end Retail:** Using mirror-clad and recyclable materials in luxury store design highlights sustainability efforts in high-end retail, potentially reducing environmental impact. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion industries are increasingly investing in unique store designs that mirror their brand's iconic architecture to enhance brand prestige and customer engagement. - **Retail Design:** The retail design industry is leveraging luxury and intricate architecture, like Dior’s concept store, to create standout shopping experiences in a saturated market. - **Sustainable Architecture:** Sustainable architecture sees opportunities to incorporate eco-friendly and recycled materials in iconic and luxurious high-profile retail projects. ## Related on Trend Hunter - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Flagship Spa-Equipped Fashion Retailers](https://www.trendhunter.com/trends/house-of-dior-new-york.md) - [Luxury Fashion Label Cafes](https://www.trendhunter.com/trends/dior-cafe.md) - [Luxury Retail Restaurants](https://www.trendhunter.com/trends/monsieur-dior.md) - [Cozy Luxury Brand Showrooms](https://www.trendhunter.com/trends/luxury-brand-showroom.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Fashion House Showroom Designs](https://www.trendhunter.com/trends/kot-architects.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md)