# Pre-Dirtied Sneakers Gold Goose Makes Clean White Shoes That Look Dirty By Shelby Lee Walsh | Published 2009-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-goose References: [selectism](http://www.selectism.com/news/2009/05/28/golden-goose-ale-sneakers/) & [aloharag](http://www.aloharag.com/highseas/product.asp?s_id=0&dept_id=4606&pf_id=PAGPABHGBNLLLKHB) Buying white shoes is always a task. It's impossible not to feel awkward when you first wear them, as they are glowingly white in a brand new in-your-face sort of look. [Golden Goose](https://www.trendhunter.com/trends/sneaker-maker) has now literally put themselves in your shoes and created a pre-dirtied [white sneaker](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc). This Gold Goose sneaker is the perfect way to get a [grungy, dirty look](https://www.trendhunter.com/trends/loved-to-death) while staying clean. **Implications** - Hipster/bohemian style gains its cultural cachet in going against accepted social norms and priding itself on 'authenticity.' Part of being authentic means looking the part -- products that show the outward signs of wear and tear stand alone as a form of your visible history with a product. Products that speed the process along or remove it altogether can benefit from exploiting this subcultural norm. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 28% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Pre-dirtied Products:** Opportunity for creating pre-dirtied versions of various products to appeal to consumers seeking authentic, lived-in looks. - **Authenticity Marketing:** Opportunity for brands to market their products as authentically worn and grungy, appealing to the hipster/bohemian subculture. - **Retro Aesthetic:** Opportunity for brands to tap into the trend of nostalgic, vintage-inspired fashion by offering pre-dirtied versions of their products. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the demand for pre-dirtied products by offering a range of pre-distressed clothing, accessories, and footwear. - **Home Decor:** Home decor brands can explore the concept of pre-dirtied furniture and decor items to cater to the aesthetic preferences of consumers looking for an authentic, worn-in look in their homes. - **Consumer Electronics:** Consumer electronics brands can embrace the trend of pre-dirtied electronics by creating retro-styled devices that have the appearance of wear and tear, offering a unique and nostalgic experience to consumers. ## Related on Trend Hunter - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Crystallized Streetwear Goods](https://www.trendhunter.com/trends/swarovski-1.md) - [Artistic Naturally Dyed Sneakers](https://www.trendhunter.com/trends/3sixteen-x-saucony-peregrine-15-gesso.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Distressed Canvas Footwear](https://www.trendhunter.com/trends/loved-to-death.md) - [Thematic Ombre-Effect Sneakers](https://www.trendhunter.com/trends/wicked-hightop-sneakers.md) - [Pre-Worn Paint-Splattered Sneakers](https://www.trendhunter.com/trends/air-max-plus-5.md) - [Minimalist Sock-Like Sneakers](https://www.trendhunter.com/trends/gucci-slipon-sneaker.md) - [Flashy Gold Utilitarian Sneakers](https://www.trendhunter.com/trends/zoom-vomero-5-4.md)