# Luxury Bottled Whiskey Cocktails The 'Gold Fashioned' is Redefining the Ready-To-Drink Category By Niko Pajkovic | Published 2021-09-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gold-fashioned References: [vinepair](https://vinepair.com/articles/150-dollar-bottled-old-fashioned/) & [thegoldfashioned](https://www.thegoldfashioned.com/) Sunday's Finest, a luxury cocktail brand owned by Robert Haynes, has launched the '[Gold Fashioned](https://www.trendhunter.com/trends/double-gold-cocktail),' a premium pre-made 'Old Fashioned' cocktail served in a 750-milliliter glass bottle. Made from the most lavish and expensive ingredients, this bottled cocktail looks to redefine the [ready-to-drink category](https://www.trendhunter.com/trends/slow-low1). According to Haynes, the 'Gold Fashioned' comes from his own professional cocktail-making experience which includes making house-made bitters for Violet Hour, working with botanicals for Apologue, and endlessly trying to improve upon the classic 'Old Fashioned' recipe. “We wanted to use the world’s most exquisite spices sourced from the country of origin, and use them to accentuate the flavors and aromas already happening in the whiskey,” said Haynes. The bitters used in the 'Gold Fashioned' consist of saffron hand-picked in Afghanistan and French Gentian. Meanwhile, the other ingredients include Grade A vanilla beans, Spanish orange peels, and cacao from Ecuador. Image Credit: Sunday's Finest, Kendall Mills ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Ready-to-drink Cocktails:** Incorporate premium, high-quality ingredients into pre-made cocktails to cater to a luxury market. - **Revamped Classic Cocktails:** Experiment with classic cocktail recipes by incorporating new, exotic ingredients. - **Bottled Cocktails:** Create premium, pre-made cocktails in glass bottles for convenience and a unique selling point. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Introduce premium, ready-to-drink cocktails to the alcoholic beverage market. - **Luxury Food and Beverage Industry:** Cater to a luxury market by using high-quality ingredients in pre-made cocktails and marketing them as premium products. - **Packaging Industry:** Innovate the packaging for bottled cocktails to create a unique and high-end product design. ## Related on Trend Hunter - [$150 RTD Cocktails](https://www.trendhunter.com/trends/150-rtd-cocktail.md) - [Luxurious Pre-Made Cocktails](https://www.trendhunter.com/trends/elisir-delicriso.md) - [Bartender-Approved Premixed Cocktails](https://www.trendhunter.com/trends/bulleit-crafted-cocktails.md) - [Luxury Whiskey Cocktails](https://www.trendhunter.com/trends/luxury-whiskey-cocktail.md) - [Premium High-Proof Cocktails](https://www.trendhunter.com/trends/golden-rule-spirits-cocktails.md) - [Ready-To-Pour Premium Cocktails](https://www.trendhunter.com/trends/brownforman.md) - [Pre-Batched RTD Cocktails](https://www.trendhunter.com/trends/batch-bottle.md) - [Ultra-Premium Cocktail Expansions](https://www.trendhunter.com/trends/deko-cocktails.md) - [Ready-To-Drink Classic Cocktails](https://www.trendhunter.com/trends/readytodrink-classic-cocktails.md)