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# Gold Bar Doorstop
Flooring Design By Arik Levy

By laia martinell | Published 2007-08-31 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/gold-doorstops-from-arik-levy
References: [conranusa](http://www.conranusa.com/ProductDetails.aspx?pid=19056&cid=Office&language=en-US) & [enostudio.net](http://www.enostudio.net)

These superb gold flash plated doorstops were designed by Tel Aviv designer, Arik Levy for French design company, ENO. These are a lot more upscale than the average door stopper. The limited edition [gold bars](https://www.trendhunter.com/trends/caf-goldie) are only found in the most exclusive design stores in France, Denmark and Japan.

The digits inscribed on each bar (260373) reference the first day "women were allowed to enter the [London Stock Exchange](https://www.trendhunter.com/trends/aldgate-gold) in 1973," [Conran USA](https://www.trendhunter.com/trends/conran-shop) explains. "Arik Levy studied industrial design at the Art Center Europe (Switzerland) and graduated in 1991. He started his own firm, 'L-Design' with Pippo Lionni and is based in Paris."

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 64% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Luxury Doorstops:** Designing high-end doorstops that serve both functional and decorative purposes provides a disruptive innovation opportunity in the home decor industry.
- **Limited Edition Designs:** Creating limited edition doorstops with unique features or characteristics creates a sense of exclusivity and can be a disruptive innovation opportunity in the design industry.
- **Historical References:** Incorporating historical references in doorstop designs, like the inscribed digits on each bar in this example, offers a unique storytelling element that can be a disruptive innovation opportunity in the decorative accessories industry.

### Who This Affects Most

- **Home Decor:** Introducing luxury doorstops that combine functionality and high-end design can disrupt the home decor industry by offering unique and premium products.
- **Design:** Embracing limited edition designs for doorstops can disrupt the design industry by creating a sense of exclusivity and desirability among consumers.
- **Decorative Accessories:** Incorporating historical references into doorstop designs provides a disruptive innovation opportunity in the decorative accessories industry by adding a storytelling element to products.

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