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# Gold Dipped Hot Spots
24K Lounge

By Bianca | Published 2008-09-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gold-dipped-hot-spots-24k-lounge
References: [urbandaddy](http://urbandaddy.com/la/1651/24K_Los_Angeles_LA_To_Have_and_to_Gold_UrbanDaddy_Archives) & [24klounge](http://www.24klounge.com/)

Really want a [glam venue to party at](https://www.trendhunter.com/trends/venus-lounge)? Check out **24K Lounge**, a new West Hollywood hot spot that is literally coated in gold.

24K Lounge opened its opulent doors to reveal golden its golden bricked, and gold-flecked painted walls for the first time this week, and it looks like the launch was a glittering success. The golden hot spot replaced Seven (which replaced iCandy, and Belly before that) and did so with the help of models coated in [gold body paint](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush).

The menu at the Santa Monica Boulevard joint is just as golden, with its [signature drink](https://www.trendhunter.com/trends/double-gold-cocktail), the $100 Gold Martini.

Check out some more golden innovation below.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 67% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Golden Themed Venues:** Opportunity for event planners to create over-the-top and lavish experiences for clients.
- **Luxury Drinks:** A chance for bars and clubs to capitalize on the trend by creating indulgent and experiential cocktails.
- **Unconventional Design Elements:** The rise of unique and visually stunning decor options for businesses looking to stand out from the crowd.

### Sectors Adopting This

- **Event Planning:** A growing trend in opulent experiences presents a chance for event planners to create more lucrative and extravagant events.
- **Hospitality:** Bars and clubs can capitalize on the trend by creating unique and luxurious drink experiences for their customers.
- **Interior Design:** As businesses strive to stand out, the demand for unconventional and visually stunning design elements grows, creating an opportunity for interior designers to showcase their creativity.

## Related on Trend Hunter

- [Golden Chicken Wing Sauces](https://www.trendhunter.com/trends/24-karat-gold-wing-sauce.md)
- [24k Chocolate Fondues](https://www.trendhunter.com/trends/24k-chocolate-fondue.md)
- [Gold-Detailed Luxe Soundbars](https://www.trendhunter.com/trends/dione-opra-de-paris.md)
- [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md)
- [Hospitality Drink Experiences](https://www.trendhunter.com/trends/the-west-hollywood-edition.md)
- [Luxurious Japanese-Inspired Lounges](https://www.trendhunter.com/trends/the-aladdin-sane.md)
- [Patterned Hotel Cocktail Lounges](https://www.trendhunter.com/trends/quill-room.md)
- [Next-Gen Whiskey Bars](https://www.trendhunter.com/trends/bulleit-limitless-lounge.md)
- [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md)
