# Bubbly Wine Alternatives Proxies' Gold Crush is a Bright, Elegant Non-Alcoholic Beverage By Laura McQuarrie | Published 2023-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gold-crush References: [bevnet](https://www.bevnet.com/news/2023/this-weeks-new-products-eggo-coffee-creamer-plus-juvee-hoist-health-ade-and-tropicana) & [drinkproxies](https://drinkproxies.com/products/gold-crush?variant=44213887664362)  Consumers crave sophisticated, effervescent drinks without the inclusion of alcohol for those memorable moments in life that are worth sharing with others—and Gold Crush is one such option from [Proxies](https://www.trendhunter.com/trends/nonalcholic-wine-clubs). The burgeoning non-alcoholic wine category is evolving to embrace [celebratory occasions](https://www.trendhunter.com/trends/le-fizz), presenting an expanded array of options catering to those seeking alcohol-free yet festivity-ready beverages. This new [non-alcoholic wine alternative](https://www.trendhunter.com/trends/nonalcoholic-sparkling) is touted as "Brut, but better" and its elegant bottle is ready to be popped during brunches, dinner parties or even weeknight meals that deserve to be made more special with a memorable drink. This elegant bubbly beverage is described as "a symphony of ripe peach, fragrant yuzu and a hint of fennel on the finish." In a serving, there are just 25 calories and three grams of sugar, making this an enticing non-alcoholic option for those who are conscious about what they sip. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 78% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Non-alcoholic Wine Alternatives:** The non-alcoholic wine category is expanding to include more options for those seeking alcohol-free yet celebratory beverages. - **Sophisticated Non-alcoholic Drinks:** Consumers are increasingly looking for sophisticated, effervescent drinks that don't contain alcohol. - **Low-calorie Non-alcoholic Beverages:** There is a growing demand for non-alcoholic beverages that are low in calories and sugar. ### Where This Applies - **Non-alcoholic Beverages:** The non-alcoholic beverage industry is evolving to meet the demand for sophisticated, celebratory drinks without alcohol. - **Wine Alternatives:** The market for wine alternatives is expanding to include more options for those who want non-alcoholic alternatives. - **Health and Wellness:** The health and wellness industry is witnessing a demand for low-calorie, non-alcoholic beverages. ## Related on Trend Hunter - [Non-Alcoholic Prosecco Alternatives](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md) - [Non-Alcoholic Wine Magnums](https://www.trendhunter.com/trends/cuve-blanc-sparkling.md) - [Celebratory Non-Alcoholic Wines](https://www.trendhunter.com/trends/society-de-la-rassi.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Affordable Non-Alcoholic Wines](https://www.trendhunter.com/trends/90-cellars.md) - [Bubbly Low-Calorie Mocktails](https://www.trendhunter.com/trends/maison-perrier-chic.md)