# Malawi-Influenced Collections The Gold Coast Company's A/W 2011 Lookbook Features 'Mzuzu' Prints By Emily Evans | Published 2011-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gold-coast-company References: [highsnobette](http://www.highsnobette.com/news/2011/08/19/gold-coast-trading-the-very-best-autumnwinter-2011/#more-60144) & [before1444](http://before1444.com/news/collections/the-very-best/) This latest collection from the up-and-coming clothing brand [Gold Coast Company](https://www.trendhunter.com/trends/coach-gold-parfum) channels its inspiration from the continent of Africa. The A/W 2011 collection is titled 'The Very Best' and was captivatingly captured by photographer and artist Cassie Gibson. The Gold Coast Company's The Very Best collection offers fashionistas alternative autumn and winter looks with a unique flair. Using an [African 'Mzuzu' printed fabric](https://www.trendhunter.com/trends/daily) on many of the pieces within this collection, the Gold Coast Company was able to achieve an elegant lookbook. **Implications** - African style continues to find its way into mainstream North American culture, as consumers have tired of an overdose of washed-up Western styles. Companies who hope to culture-conscious and current should consider incorporating different representations of [ethically produced items](https://www.trendhunter.com/trends/iclothing) within packaging and design concepts. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **African-inspired Collections:** Clothing brands can incorporate African-inspired prints and designs into their collections to offer unique and ethically-produced alternatives to mainstream fashion trends. - **Cultural Consciousness in Fashion:** Consumers are seeking more culturally-conscious and diverse fashion options, providing opportunities for clothing brands to offer unique and globally-inspired collections. - **Ethical Fashion:** Incorporating ethically-produced fabrics and materials, such as the 'Mzuzu' print showcased in Gold Coast Company's collection, can cater to consumers' growing demand for sustainable and socially responsible fashion products. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can capitalize on the trend of incorporating African-inspired prints and designs into collections to create unique and ethically-produced products that cater to consumers' growing demand for culturally diverse and sustainable fashion options. - **Textile Industry:** The textile industry can benefit from the trend of incorporating ethically-produced and sustainable fabrics and materials, such as the 'Mzuzu' print showcased in Gold Coast Company's collection, to meet consumers' growing demand for socially responsible fashion products. - **Retail Industry:** Incorporating globally-inspired and ethically-produced fashion products can provide opportunities for retailers to differentiate themselves and cater to consumers' growing demand for culturally diverse and sustainable fashion options. ## Related on Trend Hunter - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Island Print Capsules](https://www.trendhunter.com/trends/spice-island.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Cultural Capsule Collaboration](https://www.trendhunter.com/trends/labrum-x-john-lewis.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md)