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# Gold-Dusted Churro Desserts
Taco John’s is Celebrating Its 50th Anniversary with a Gold Churro

By Katherine Pendrill | Published 2019-07-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/gold-churro
References: [fastfoodpost](https://www.fastfoodpost.com/taco-johns-brings-back-sierra-chicken-sandwich-adds-new-gold-churro/) & [tacojohns](https://www.tacojohns.com/menu/new-gold-churro/)

In honor of its 50th anniversary, [Taco John's](https://www.trendhunter.com/trends/queso-fried-chicken-taco) is rolling out a dazzling new Gold Churro dessert. Available for just a limited time, the Golden Churro is truly unlike any other churro you've had before.

Taco John’s celebrates its 50th anniversary with a couple of special menu items. First up, the chain is bringing back its popular Sierra Chicken Sandwich after a six-year hiatus. But beyond the chicken-filled flatbread, the Mexican-inspired chain is also serving up an eye-popping new dessert called the Gold Churro. Made exclusively for the brand's 50th anniversary, the Gold Churro consists of a stick of ridged dough that's been deep-fried until golden brown and then covered in edible gold dust. As Taco John's points out online, "like any gold rush, it won’t last long."

Image Credit: *Taco John's.*

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 41% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Limited-time Offer Desserts:** The popularity of limited-time offer desserts presents an opportunity for businesses to create unique and buzzworthy menu items that drive customer interest and sales.
- **Edible Gold Trend:** The use of edible gold in food products allows for premium and visually stunning dining experiences, offering an opportunity for brands to stand out in a competitive market.
- **Nostalgic Food Revivals:** The revival of nostalgic food items from the past presents an opportunity for brands to capitalize on consumers' desire for familiarity and nostalgia.

### Where This Applies

- **Fast Food Restaurants:** Fast food restaurants can leverage limited-time offer desserts to attract new customers and increase sales.
- **Food and Beverage Manufacturing:** Food and beverage manufacturing companies can explore the use of edible gold as a premium ingredient in their product line to cater to the growing demand for unique dining experiences.
- **Restaurant Chains:** Restaurant chains can tap into the nostalgia trend by bringing back popular menu items from the past to attract both new and returning customers.

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