# Gold-Plated Carrots McCormick Created a 24-Karat Gold Carrot as Part of a Golden Giveaway By Laura McQuarrie | Published 2022-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gold-carrot References: [prnewswire](https://www.prnewswire.com/news-releases/mccormick-debuts-24-carrot-gold-digital-easter-recipe-hunt-and-sweepstakes-301520506.html) & [mccormick](http://www.mccormick.com/24-carrot-terms)  There's a "golden-worthy giveaway" from [McCormick](https://www.trendhunter.com/trends/finishing-sugar) that's happening this holiday season and it gives individuals and families the chance to win a life-size [solid gold carrot](https://www.trendhunter.com/trends/mascot-kevin-the-carrot). The custom-made carrot created by Ben Baller (Ben Yang) and Slauson Steve (Steve Her)'s company IF & Co. weighs nearly 600 grams and features a 14-karat solid gold interior. As part of the giveaway, $100,000 will go to one lucky first-place winner. This season, McCormick created a "[24-Carrot Gold](https://www.trendhunter.com/trends/24k-chocolate-fondue)" Ice Cream with Cookie Crumble recipe as a fun way to get people to awaken their inner chef this holiday. The gold theme continues on the Flavor Maker app with even more recipes like "Good as Gold" Carrots as well as other curated selections such as Eggs Over Easter, Everybunny Likes Brunch, and Easter Extras. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 75% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Giveaways:** Companies are creating extravagant giveaways to engage customers and gain publicity for their brand. - **Edible Gold:** The use of edible gold in food and beverage products is becoming increasingly popular among consumers who are willing to pay for luxury experiences. - **Themed Recipes:** Recipes that align with holiday themes or use luxurious ingredients are gaining traction among consumers who enjoy experimenting in the kitchen. ### Sectors Adopting This - **Food and Beverage:** By incorporating edible gold into their products, food and beverage companies can tap into the luxury market and potentially attract high-end consumers. - **Marketing and Advertising:** Luxury giveaways and experiences can be used as a marketing tool to gain exposure for a brand and generate buzz on social media channels. - **Retail and E-commerce:** Companies that sell gourmet or specialty foods can create themed recipe collections and market them as a way to enhance the consumer's cooking experience and offer something unique. ## Related on Trend Hunter - [Carrot-Shaped Engagement Rings](https://www.trendhunter.com/trends/carrot-gold-engagement-ring.md) - [Carrot Ice Cream Cakes](https://www.trendhunter.com/trends/the-carrot-cake.md) - [Golden Chicken Wing Sauces](https://www.trendhunter.com/trends/24-karat-gold-wing-sauce.md) - [Gilded Thanksgiving Turkeys](https://www.trendhunter.com/trends/24-karat-gold-turkey.md) - [14k Gold Noodle Necklaces](https://www.trendhunter.com/trends/forever-macaroni-necklace.md) - [Mini Easter Dessert Cakes](https://www.trendhunter.com/trends/crumbl-carrot-cake.md) - [Golden BBQ Burgers](https://www.trendhunter.com/trends/gold-digger-menu.md) - [Traditional Dessert Ice Creams](https://www.trendhunter.com/trends/handels-homemade-ice-cream-carrot-cake.md) - [Bite-Sized Chicken Sweepstakes](https://www.trendhunter.com/trends/gold-chicken-mcnuggets.md)