# Toronto QSR Cheeseburger Cards Pennies' Gold Card Gives You Unlimited Cheeseburgers for $16.99 By Bryce Mason | Published 2022-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gold-card-burgers-free References: [instagram](https://www.instagram.com/p/CcVvVhtLQjH/?utm_source=ig_embed&ig_rid=387f1724-42ac-4488-9995-99e30393403d)  'Pennies,' a well-known spot for [burger lovers in downtown Toronto](https://www.trendhunter.com/trends/grizzly-bar), is hoping to innovate the scene by adding another unique item to its menu. Pennies is introducing its very limited gold card. With a simple flash of the card, customers can eat a year's worth of AYCE cheeseburgers on Wednesdays at no additional cost. The usual price for [unlimited cheeseburgers](https://www.trendhunter.com/trends/honest-burgers) is $16.99 for anyone walking in at Pennies. To be a Pennies gold cardholder, you must first purchase a card. Currently, there are only 20 Pennies gold cards available. The card was created for die-hard [AYCE Wednesday burger lovers](https://www.trendhunter.com/trends/smashed-jack-burger) in an attempt to make them feel like VIPs. Launched on April 14, 2022, only two Pennies gold cards have been sold; nonetheless, the idea is still generating interest from the restaurant's supporters. Image Credit: Instagram/@Pennies.Bar ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 16% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Unlimited Food Cards:** Innovative usage of unlimited food cards as a marketing strategy to attract customers. - **VIP Limited Edition Cards:** Providing customers with limited edition VIP cards as a way to give them a feeling of exclusivity and incentivize loyalty. - **Promotions Targeting Specific Days:** Targeting specific days with tailored promotions to increase traffic and revenue. ### Sectors Adopting This - **Quick Service Restaurants (qsrs):** The QSR industry could utilize limited edition VIP cards as a marketing strategy to increase customer loyalty and promote new products. - **Food and Beverage:** The use of unlimited food cards as a promotional strategy could be leveraged by the food and beverage industry to increase traffic on specific days of the week. - **Marketing and Advertising:** Marketing and advertising agencies specializing in digital and traditional channels could capitalize on unique promotions such as unlimited food cards and limited edition VIP cards for their clients. ## Related on Trend Hunter - [Celebratory Digital Burger Deals](https://www.trendhunter.com/trends/jr-bacon-cheeseburger.md) - [QSR Gold Card Campaigns](https://www.trendhunter.com/trends/mcdonalds-2.md) - [Cheesy Fry Subscriptions](https://www.trendhunter.com/trends/nacho-fries-lovers-pass.md) - [Pretzel Perk Cards](https://www.trendhunter.com/trends/auntie-annes-golden-brown-card.md) - [Low-Cost Pizzeria Memberships](https://www.trendhunter.com/trends/fun-pass.md) - [Month-Long Pizza Passes](https://www.trendhunter.com/trends/pizza-pass.md) - [Unlimited QSR Cheese Keychains](https://www.trendhunter.com/trends/arbys-2-keys-to-the-cheese.md) - [branded Cheeseburger-celebrating initiatives](https://www.trendhunter.com/trends/national-cheeseburger-days.md) - [Flavorful Peppercorn Burgers](https://www.trendhunter.com/trends/peppercorn-king.md)