# Street Art as Advertising Artist Places Gold Bullion Throughout London By Jamie Coomber | Published 2007-07-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gold-bullion References: [lazinc](http://www.lazinc.com/artists/paulinsect/biography/) In a clear example of the ever fine line between art and advertising, artist Paul Insect recently placed a stack of signed mock Gold bullions detailing the words "if you have me, I was stolen" in strategic places around London to promote his forthcoming exhibition at Lazarides Gallery, Soho. Paul has previously been commissioned by both [Adidas](https://www.trendhunter.com/trends/museum-of-graffiti1) and [Audi](https://www.trendhunter.com/trends/audi-car-couture) to assist with their advertising. **Implications** - Street art has provided inspiration for brands attempting to approach youth in their marketing strategy. As graffiti becomes a widely accepted art form, its fan base increases in extremely large numbers. This essentially results in a niche demographic of consumers who feel as passionately about graffiti as others feel about classic art. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 55% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Street Art Advertising:** Brands can collaborate with street artists to create unique and eye-catching advertising campaigns that target niche demographics. - **Graffiti as Art:** As graffiti becomes more widely accepted as an art form, there is an opportunity for businesses to invest in urban art installations and leverage the fan base. - **Art and Commerce:** The line between art and advertising is increasingly blurred, creating new opportunities for artists to monetize their works and for businesses to support and collaborate with artists. ### Sectors Adopting This - **Art Galleries:** Art galleries can embrace street art as an emerging art form and showcase works of street artists, creating new revenue streams for both the artists and the galleries themselves. - **Branding:** Brands can leverage street art and collaborate with urban artists to create unique brand experiences and foster brand loyalty among niche demographics. - **Marketing and Advertising:** Marketing and advertising agencies can integrate street art trends and techniques into their campaigns, producing unexpected and impactful creative solutions that resonate with younger consumers. ## Related on Trend Hunter - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)