# Gilded Mountain Bikes The 24K Gold Bike by The House of Solid Gold is Extreme and Extravagant By Laura McQuarrie | Published 2014-05-17 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/gold-bike References: [ifitshipitshere](http://www.ifitshipitshere.com/extreme-ridiculousness-million-dollar-24k-gold-mountain-bike/) & [thehouseofsolidgold](http://www.thehouseofsolidgold.com/24k-gold-extreme-mountain-bike/) For the sake of ultra extravagance, it's not surprising that a company named 'The House of Solid Gold' would develop a [solid gold](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush) bike. The luxe Beverly Hills edition bicycle is described as "the most expensive, [extreme mountain bike](https://www.trendhunter.com/trends/whyte-e-lyte-140) in the world," although its $1 million price tag might deter its owner from actually taking it for a ride. The '24K Gold Extreme Mountain Bike' is not just a name, as the bicycle's frame has actually been overlaid with pure 24K gold. The golden bicycle has a few more dazzling elements on the frame, including black diamonds, golden sapphires, a chocolate brown alligator seat and a laser-etched edition number from one to 13, since a very small number of these gold bikes will be produced and sold by The House of Solid Gold. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Why This Trend Is Growing - **Ultra-extravagant Luxury:** Disruptive innovation opportunities in creating high-end, exclusive products for wealthy individuals who seek unique and opulent experiences. - **Customized High-end Bicycles:** Disruptive innovation opportunities in developing personalized, luxurious bicycles that cater to the discerning tastes of affluent consumers. - **Bespoke Cycling Accessories:** Disruptive innovation opportunities in creating premium, one-of-a-kind accessories for upscale cyclists who value exclusivity and style. ### Industries Being Reshaped - **Luxury Goods:** Disruptive innovation opportunities in the luxury goods industry by pushing the boundaries of opulence and creating unique, extravagant products. - **Sports and Fitness:** Disruptive innovation opportunities in the sports and fitness industry by introducing high-end, customized bicycles that appeal to affluent consumers looking for upscale fitness experiences. - **Fashion and Accessories:** Disruptive innovation opportunities in the fashion and accessories industry by designing bespoke, premium cycling accessories that blend style and functionality for discerning cyclists. ## Related on Trend Hunter - [Luxury British E-Bikes](https://www.trendhunter.com/trends/extreme-600.md) - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md) - [Hyper-Efficient Mountain Bicycles](https://www.trendhunter.com/trends/hyperefficient-mountain-bicycles.md) - [Ultra-Luxury E-Mountain Bikes](https://www.trendhunter.com/trends/trek-fuel-exe.md) - [Fat Tire Electric Bikes](https://www.trendhunter.com/trends/magicycle-deer.md) - [Ultimate Off-Road Trail E-Bikes](https://www.trendhunter.com/trends/ecpocalypse.md) - [High-End Touring Bicycles](https://www.trendhunter.com/trends/custom-titanium-touring-bicycle.md) - [Luxury Electric Mountain Bikes](https://www.trendhunter.com/trends/bash-mtn.md) - [Bespoke Automotive-Branded Bikes](https://www.trendhunter.com/trends/jlaverick-aston-martin-1r.md)